Why do you want to make a service package
The services included in the service pack
Application scenarios of service package
How to make a service package
At the end
After the basic functions of Internet hospitals are running normally , Will start to explore more business models , To ensure that the enterprise can continuously inject vitality and get more profits , Service package is one of the realizable models .
Service pack , seeing the name of a thing one thinks of its function , It's about packaging services together to form a service package . The significance of the service package is to help patients match the services they may use , To provide more humanized and better service , It's like decorating , Just find a decoration company, they can help you finish all the decoration work , And you don't have to put the floor 、 Curtains, etc. are looking for different decoration companies to do , laborious .
What services do service packages usually contain ？
In general , All the services that the Internet hospital platform can support , We can all reasonably combine them in a certain way , Here are some basic services ：
As can be seen from the figure above , In fact, the service mode mainly includes three parts ：
（1） Follow up service
It mainly includes filing 、 Patient health observation and reasonable reminder service .
（2） Medical services
It mainly includes customized online + Offline treatment plan 、 Accompanying plan and nursing plan, etc .
（3） Smart hardware
It mainly includes smart bracelets 、 Wearable devices like smart shoes .
The types of services that service packages can contain are listed above , Next, let's take a look at the specific application scenarios of the service package , for instance ：
Xiao Ming's grandmother today 70 Year old , Have diabetes , You need to check your blood sugar regularly , But Xiao Ming and his parents are very busy at work, so they don't have time to worry about grandma's illness all the time , This is Xiaoming's diabetes management service package recommended by his doctor , So I chose an annual service package to buy , Although it cost me nearly 2000 yuan at one time , But Xiaoming thought that in the next year, people were worried about grandma's illness , It's worth it .
In the above example , We can see the following ：
（1） The characteristics of service packages
Service package is to solve the real needs of patients , Buyers must have a strong demand for such service packages , Whether it's your own problem or your parents' problem that needs to be solved , As long as we can actually solve some problems , Can produce buying behavior . So starting from the doctors in the Department , Check out the most common diseases in the Department , Launch service packages for these diseases , And then the doctors themselves recommend it to the patients , Can greatly promote the purchase of .
（2） The type of demand side
If you are a strong young man , Just occasionally go to the hospital to see a cold , So you basically have no demand for the service package , People who need service packages are usually older 、 Poor self-care ability 、 People with chronic diseases or cancer , These people usually have a long-term and frequent need for medical treatment and monitoring , It is suitable for long-term treatment in the form of follow-up based service package .
（3） The type of buyer
At the top, we received , The demand side is usually older 、 Poor self-care ability 、 People with chronic diseases or cancer , But these patients are usually older, so they are less familiar with electronic products , So the buyer may not be himself , Just like Nokia cooperated with Jingdong to produce a batch of elderly computers before , It's for the middle and next year , But the target buyers are their children , The target buyers of service packages are the same , We will also recommend to patients and their children , Especially for children .
How to do the service pack ？ Here we just briefly describe the general process and the points that need to be paid attention to , The detailed process is not posted here .
（1） The first is the configuration of service packages 、 go online
① Service package is also a commodity in essence , First of all, we need to make clear the specific fields related to service packages
Ⅰ The main function of disease types is to associate disease orientation of patients and push service package messages for patients
Ⅱ Service package name 、 Appropriate crowd 、 The reasons for the need for health management 、 service content 、 matters needing attention 、 The withdrawal rules are the contents displayed to patients
Ⅲ What health management can provide . Follow up services can directly use the services available in the follow-up plan of the platform , Follow up planning is a big module , I'll just open an article to talk about this ; One by one service can add services like accompanying Clinic ; Additional products can add smart bracelets and so on , When adding, add the name directly, and then handle manually or add the link directly , This mainly depends on the ability of the platform and the coherence of the overall business process .
Ⅳ Do you need a doctor's consultation before enrollment , The main reason for the existence of this field is that some service packages are more complex , If you start the service directly , After the service, we found that the patient was not suitable for the membership fee , Therefore, after the patients purchase at the beginning, they make an effective judgment on the matching degree between the patients' own situation and the service package , Only when it is suitable can we set up files and start to serve patients .
Ⅴ Follow up the contents of filing . Filing is the retention of the basic information of patients before they start service , The content of follow-up files can be manually recorded by consulting before enrollment , You can also configure the necessary questions , Fill in the service package directly when the patient purchases it , Time saving and labor saving .
Ⅵ The working group . Service providers of service packages , It could be a working group , It could be a single doctor , This is configured when the service package is created . The advantage of working group is that it can provide services for patients through multi role cooperation .
② After the service pack is configured , It needs to be reviewed
The creation role of service package may be hospital doctor 、 Doctor's assistant 、 The nurse 、 And so on , Therefore, the platform needs to audit the created service package , Unified supervision .
③ After passing the audit , Configuration Online
When the service pack configuration goes online , The information that needs to be presented to the patient needs to be re organized in language , Put it in a way that patients can understand , After the official launch, the patient side can purchase .
The online service package should support price adjustment at any time , Adjust the presentation information , But the service pack as a commodity , The nature of goods cannot be changed easily , If there is a change in the content of the service package , Then you need to take the current service package off the shelf and put a new service package on the shelf again .
（2） Service package service verification
After the patient purchases the service , Doctors serve patients as individuals or as working groups , How can the services in the service package be written off ？
From a write off point of view , There are two kinds of services in the service pack ：
① Write off automatically
For example, some contents of patient education , After the patient completes the task, the system can get the receipt, so that the system can automatically complete the verification work .
② Write off manually
For example, the accompanying system can't get the service to complete the receipt , It needs to be written off manually by doctors and patients .
（3） Refund questions
Service package is a long-term service , The patient has a refund on the way 、 Very dissatisfied with a certain service, strong demand for a refund and other needs are likely to exist , So the refund of the service package can't be just a full refund , Partial refunds should also be supported .
First, the patient initiates a refund application .
And then there's the platform staff and the patients , Ask about the reason for the refund , Negotiate the refund amount , Or refund directly according to the refund reason provided by the patient , In short, the final refund .
Of course ,APP It will include the process of patient self refund , For example, when the service hasn't started yet , Self service refund , There is no need for platform staff to intervene .
（4） Service package identification
For a doctor , The patient who bought the service package is equivalent to VIP In patients with , stay APP It is necessary to identify the difference between the service package patients and ordinary patients in the service , Service package patients are relative to ordinary patients for doctors , More loyal , Contribution page is higher .
At the end ： Service package is an important attempt to realize Internet hospital , It is also the beginning of the gradual rise of health management service consciousness in the medical industry . How to cultivate patients' awareness of health management 、 How to provide high-quality health management service is a problem that we should discuss and make progress with doctors in hospital departments in combination with the existing process . Not just to do , What's more, it's the voice of every product maker ！