当前位置:网站首页>移动应用发展趋势生变,AppGallery Connect一站式服务解决应用全生命周期难点

移动应用发展趋势生变,AppGallery Connect一站式服务解决应用全生命周期难点

2021-01-05 15:25:12 InfoQ

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"由于今年特殊的社会背景,比如长期居家的情况,2020 年移动应用市场需求明显呈现上升趋势。2020 年 1-9 月,全球主要应用市场下载规模均同比上涨,其中 App Store 上涨 11.8%,Google Play Store 上涨 5.3%,华为应用市场(AppGallery)上涨 31.2%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"结合《2020移动应用趋势洞察白皮书》的分析会发现,整个移动应用产业的发展方向正在发生显著的变化。受长期居家影响,全球用户对移动应用承载的资讯、娱乐、购物、教育、线下预约等服务需求大幅增加。更深层次来看,用户的使用习惯、使用场景都在发生变化,整个产业链也出现了远程化的趋势,一些新的服务模式和理念悄然诞生。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"面对这样的变局,当下的移动应用行业存在哪些问题和挑战?是否存在针对性的优质解决方案?本文将对此作深度剖析。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"影响移动应用发展的最大变数:用户使用习惯的转移"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"根据艾瑞市场调研数据,与长期居家之前相比,超过半数的用户会更多使用远程办公、在线娱乐、线上教育等在线场景。换句话说,办公、娱乐和教育场景因为特殊的外部环境影响,用户使用习惯出现了较大变化。与此同时,产业链远程合作模式在 2020 年飞速发展,大量服务开始通过在线模式交付。在创新服务模式层面,过半用户已经开始持续使用“无接触服务”,超过 40% 的用户则习惯了“预约服务”,整个产业中诸多业务环节已经发生了明显改变。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在 5G、物联网、AI、云计算等技术的推动下,移动应用本身也走上了轻量化的道路,运行平台则突破了智能手机和平板电脑的限制,向着跨终端、个性化的形态发展。由此而生的全场景智慧化服务模式不仅能拓展新的服务场景和流量入口,也降低了用户的学习成本,提升了用户在多设备环境下的整体体验。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"此外,用户对个人隐私和信息安全的重视程度持续上升,且当前用户在这一层面的满意度相对偏低。与此同时,各国政府的信息安全保护法规也在日趋完善,个人信息安全已经成为应用开发者亟待完善的指标,需要整个产业的高度重视。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"总体而言,在外部环境刺激和新技术变革的共同作用下,移动应用市场的用户习惯已经出现了不可忽视的转向,这种趋势将对整个产业带来难以估量的巨大影响。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"全新趋势下,移动应用热门场景当下存在的问题与挑战"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如今,移动应用市场中的热点行业包括购物比价、游戏、教育、短视频和社交等场景。在行业全新的发展趋势下,开发者也面临着当前行业的一些痛点与挑战。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/66\/71\/66a57dec62b49d375797cc3a2ff8f371.jpg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"购物比价场景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"随着电商服务不断普及,市场的集中化、垄断化趋势愈加明显,淘宝、拼多多和京东三大平台覆盖了 90% 电商用户,中腰部平台的竞争压力日趋增大。与此同时,直播电商和社交电商的崛起吸引了内容媒体平台的关注,越来越多的内容平台意图基于庞大的用户体量和流畅的用户运营体系自建电商生态,实现完整闭环。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"由此可见,传统头部电商与新兴内容自建电商平台的碰撞,将为整个购物比价场景带来巨大的冲击和挑战。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"游戏场景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在移动游戏行业,当前存在的问题主要集中在开发、渠道内容和下载转化三大层面:移动游戏用户渴望精品游戏,但市场优秀作品占比较低;用户对游戏资讯内容的需求旺盛,但现有的资讯渠道与下载渠道割裂,影响用户体验;游戏安装包体积持续增大,用户期望获得下载前试玩服务,但商店渠道很少提供。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"从上述痛点来看,移动游戏产业存在较大改进空间,未来将向精品化、社区化和快捷体验趋势发展。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"教育场景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"线上教育场景,当前产业面临的最大痛点是获客成本高昂,单位获客成本数以千元计。与此同时,用户选择产品前的决策周期漫长,参与决策的用户人数也往往较多,极大影响了用户转化率。最后,教育应用的运营流程时间较长,非常考验服务质量和师资力量。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"短视频场景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"当前,国内短视频行业已进入成熟阶段,虽然在 5G 技术的刺激下还有较大增长空间。但仍面临商业模式单一、内容监管风险高和应用开发难度大三大问题的困扰。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"短视频应用主要依赖广告收入变现,收入相对受限,但平台内容来源庞杂、应用技术复杂,又使开发运营成本居高不下。矛盾之下,短视频应用的盈利非常困难,需要从根本上转变业务和技术模式。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"社交场景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"经过多年发展,社交应用市场展现出了相对稳定的竞争格局,缺乏新鲜血液输入。同时,市场仍普遍存在盗版侵权、在线诈骗等问题。市场格局固化、监管力度加大、犯罪行为频发是当前社交应用行业需要面对的主要挑战。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"整体来看,移动应用热门场景都存在着高度影响市场发展与用户体验的痛点,主要体现在创新乏力、垄断集中、盈利模式不清晰、监管难度加大等方面。随着移动应用产业进入下一个发展阶段,这些痛点需要应用开发者与分发平台共同努力才能得到根本解决,要求应用开发生态构建全新的技术框架与协作模式。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"为了响应产业的呼声和趋势,华为应用市场不断升级 AppGallery Connect 的一站式服务,希望通过全流程的技术与服务创新打破当下移动应用生态存在的瓶颈,为应用开发者和终端用户建立全新的生态基础。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"AppGallery Connect 一站式服务,五大模块推动移动应用产业迎接趋势,顺应变革  "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"华为 AppGallery Connect 简称 AGC,是华为应用市场为开发者构建的一站式服务平台,致力为开发者提供应用创意、开发、分发、运营和分析的全生命周期服务,构建全场景智慧化的应用生态,从而提升开发和运营效率,帮助开发者实现用户及收入的规模增长。"}]},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/66\/1b\/662d69c8b1602c243c7a070d70abc51b.jpg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"目前,华为应用市场已成为全球前三大移动应用分发平台,开发者数量超过 200 万,2020 年 1 月到 9 月,华为应用市场全球累计分发量超过 2940 亿。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"作为华为应用市场配套的一站式开发者服务平台,AGC 已在 170 多个国家和地区提供了 87 项服务,帮助超过 200 万开发者构建面向未来,符合移动应用生态发展趋势的创新产品。AGC 的服务框架分为五大模块:创意、开发、分发、运营和分析,覆盖了移动应用开发的整个生命周期。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"应用创意"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"应用创新的本质是对已有数据的充分挖掘,从中获取市场存在的需求空白,从而针对性打造填补空白的新产品、新服务。AGC 凭借覆盖全球的应用市场生态,以及强大的数据获取与分析能力,能够为开发者提供深入的市场洞见,帮助开发者第一时间锁定创新机遇。与此同时,AGC 在应用开发、分发、运营和分析各环节的一体化能力,为开发者带来了快速响应市场需求、迅速做出迭代改进的能力基础。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"不管是任何场景下的应用,创意都至关重要,甚至是一个应用的关键取胜点,华为 AGC 全生命周期的环环相扣,在数据、技术架构与服务体系的共同支撑下,帮助开发者透过现象看本质,在更了解用户诉求的基础上,激发新的创意点,为开发者的创新努力提供充足的动力源泉,也为整个移动应用生态带来了持续的创意与活力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如在游戏应用场景中,创意精品游戏一直属于稀缺资源,而华为游戏中心则可以通过前期产品评估和玩家测试来有效发掘精品游戏产品。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"应用开发"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在应用开发阶段,AGC 的核心理念是用服务方式为开发者构建应用开发的 ICT 基础设施,提供全流程、高性价比的云原生生产开发环境。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC CloudNative 框架打通华为云帐号 \/ 计费体系,并聚焦 IaaS\/PaaS 服务竞争力,已集成 8 个 CloudNative 云服务,还会根据移动应用开发使用场景持续增加新的云服务。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC DevCloud 是一站式 DevOpS 云平台,集华为研发实践、前沿理念和先进工具于一体,带来简单高效的应用开发体验。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC Serverless 框架是 AGC 应用开发模块的精华所在。该框架使用无服务器模式简化了应用开发与运维工作,具备跨平台、上线快、成本低、免维护的突出优势。面向应用开发流程的核心需求,AGC Serverless 框架五大类服务,全面提升应用开发及部署效率,降低开发运维成本:"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"认证服务,帮助开发者快速低成本构建认证系统,顺利接入全球用户群体并提升应用转化率;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"云函数服务,降低开发难度和资源使用成本、缩短开发周期、减轻运维测试压力;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"云数据库服务,帮助开发者构建端云协同、跨平台一站式体验的移动应用;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"云存储服务,提供简单易用、功能强大的端云 SDK,解决开发者及用户内容的存储需求;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"云托管服务,使开发者无需关注底层和认证细节,即可构建安全而快速的页面访问应用"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 还提供了覆盖开发、测试、发布和分析全流程的质量服务,为应用质量全程护航:"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 崩溃服务,能够实时监测应用质量,高效定位解决问题;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 性能管理服务,提供开箱即用的 SDK,可以自动上报性能分析数据;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 云测试 \/ 云调试服务,支持兼容性、稳定性、性能、功耗四大类型问题自动化检测,及华为主流机型在线远程功能调测。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"总体来看,这种开发模式不仅能帮助开发者提高开发效率,缩短开发周期,节省成本,还可以助其减轻应用的运维压力。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"应用分发"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 分发服务的设计目标是全场景、全球化一键分发,旨在最大程度提升用户增长速度,消除应用分发过程中遇到的种种繁琐与挑战。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 一站式应用分发流程覆盖了内测、预约、开放测试、首发、全网上架、分阶段发布和素材测试完整步骤,全程操作都可在 AGC 页面完成。其中:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"内测和预约操作已对游戏类应用开放,能够有效提升版本质量、积蓄潜在玩家;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"开发者可通过 AGC 提交首发申请,获得华为应用市场首发推广资源,吸引用户下载安装;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"分阶段发布特性能够逐步调整应用分发比例和范围,降低版本更新风险;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"素材测试可基于 A\/B 测试原理对比上架素材;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"开发者还可加入耀星计划,获得华为应用市场扶持资源,帮助应用增长"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"相对于传统的 APK 应用打包格式,AGC 还提供了全新的 App Bundle(.aab)应用分发格式。该格式不能直接安装,由分发平台根据用户设备动态编译生成安装包,可减小用户侧下载安装的软件包体积。通过 App Bundle 格式,开发者还可以实现动态交付与动态功能,使用户可以根据需求按需下载内容。此外,AGC 还支持针对多设备平台的多 APK 分发,以及用来补充应用内容的 APK 扩展文件分发特性。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"在应用正式发布前,可以通过内测、预约、首发提升应用曝光度;通过 E2E 分发流程提升应用上架效率;素材测试可以为科学选择提供最佳素材,可以提升用户转化率;App Bundle 分发可减少安装包大小,提升安装成功率;"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如教育场景,就可以通过接入不同教育服务的课程和教学内容,实现针对不同用户全体教育诉求的精准内容分发和推荐机制,带动应用下载,促进用户孵化。APK 拓展文件可提升应用安装成功率等等。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"应用运营"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"针对开发者的应用运营需求,AGC 准备了一系列服务来改善应用的运营效率,推动应用快速成长:"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 推送服务支持全球终端 7 亿 + 设备的精准实时推送,支持用户群精确筛选和多种友好通知样式,到达率超过 99%。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC PMS 商品管理系统使开发者可以对应用内商品的价格和语言统一管理,实现覆盖全球 170+ 国家 \/ 地区的本地化定价,并支持银行卡和话费支付渠道。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 远程配置服务使开发者无需升级应用,即可灵活修改应用的外观和行为,从而降低开发成本、提升用户互动效率。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 支持应用 A\/B 测试,帮助开发者科学决策最佳升级方案。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC App Linking 使用户可以在访问网页内容时直接跳转到应用中打开相同页面,即使用户未安装应用也可以先跳转到应用市场安装,然后在应用中打开先前页面,整个过程顺滑无缝。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"值得注意的是,AGC 应用内消息服务使开发者可基于用户使用情景发送消息,从而增强用户粘性。同时,AGC 内容推荐支持开发者提交内容素材到应用市场,向用户呈现多样化优质内容,提升应用下载 \/ 转化率和满意度。此外,开发者可以使用 AGC 社区管理功能,在应用市场内打造精品原创社区,打造用户获取资讯 - 下载使用应用的闭环,促进用户活跃度。开发者还可以创建多形式的运营活动,并结合市场礼包实现拉新、促活、创收的目的。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"应用分析"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"数据分析是应用获得成功的关键要素。AGC 为开发者提供了全方位的数据获取及分析能力,帮助开发者实现产品优化和精细化运营的目标。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 提供了分发数据、运营数据、财务数据和质量数据四大数据获取类型,覆盖应用运营完整环节。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"开发者可获取数据分析列表及概览,并获得数据优化解决方案。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"AGC 高级分析(Analytics Kit)提供了一站式用户行为分析平台,通过多种分析手段帮助开发者实现精准营销。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"分析服务中预置的 12 种分析模型,让开发者实现基于数据驱动的运营;建立社区论坛,打造高质量社区,促进用户活跃等。"}]},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"移动应用市场迎来巨变,AGC 助力开发者赢得先机"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"通过底层技术架构、市场运营模式和全球化服务能力的全面创新,华为 AGC 平台为开发者打造了一个可以解决移动应用市场当前面临的诸多痛点与挑战,满足用户未来长期需求的一站式应用生态环境。针对市场热点应用场景存在的问题,AGC 还针对性设计了对应的解决方案,能够助力这些细分领域的开发者突破瓶颈,开拓全新的增长路线。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"精细化运营促进手游公司用户和收入双增长"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"以召回活动 & 预约活动为例,国内某 500 万安装量级的手游公司,利用 AGC 平台圈定目标用户做定向发奖,精准营销,实现了用户和收入增长。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/yy\/46\/yyc28629b7f3fe37ae794489eb516346.jpg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"首先在用户召回阶段,该手游公司利用 AGC 平台在流量高峰期给付费用户、付费流失用户和活跃流失用户发奖,以此召回流失用户。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"然后在预约用户维系阶段,利用 AGC 平台给指定用户发奖。通过触达已预约用户,预约并下载的用户,取消预约用户,对这些群体进行发奖以召回,提升了用户活跃度。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"最终,该手游公司召回了 5189 名付费活跃用户,占日活账号数的 40%。同时其应用活跃账号数活动后两周较前两周提升 7%,付费账号数提升 20%,流水提升 24%,整个召回活动成绩良好。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"本文的分析参考了《"},{"type":"text","marks":[{"type":"strong"}],"text":"2020移动应用趋势洞察白皮书"},{"type":"text","text":"》的部分内容展开,开发者可以点击“"},{"type":"link","attrs":{"href":"https:\/\/developer.huawei.com\/consumer\/cn\/doc\/distribution\/app\/2018042814124203002","title":"xxx","type":null},"content":[{"type":"text","text":"阅读原文"}]},{"type":"text","text":"”浏览白皮书全部内容,进一步了解白皮书对应用体验变革、应用开发和营销升级改造的深度洞察。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}

版权声明
本文为[InfoQ]所创,转载请带上原文链接,感谢
https://www.infoq.cn/article/4J4aeijssRZjmmkX3jAK?utm_source=rss&utm_medium=article

随机推荐