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How are keywords classified? Which are suitable for SEO optimization?

2020-12-08 12:39:04 Make fun of your beauty

The choice of keywords , yes SEO Optimize In the process of a very key link . There are many types of keywords , The choice is right ,SEO The effect and purpose of optimization can be achieved , Wrong choice , It's a waste of time . So the keyword selection must be correct . The following article will talk to you about the types of keywords ? How is it classified ? What suits SEO Optimize ?

1、 Classified according to heat

The so-called heat classification is based on the amount of keyword search to determine the classification , The more search for a word , The more popular , The less search for a word , So it shows that this word is a relatively unpopular keyword .

We can use Baidu's tool called Baidu Index (Index.baidu.com) To judge the amount of a word .

A small search index doesn't mean that no one is searching for this word at all , It can only show that the search volume of this word is very small , Generally lower than 50 following . So although this word is not included by Baidu Index , But as long as it's relevant to your website's content theme, you can use .

stay seo In general, the search volume of more than 1000 we as a hot keyword , There is a lot of competition for popular keywords , It's not easy to optimize , It's hard to achieve keyword ranking .

Search volume in 100-1000 The key words between are called general keywords , This kind of keyword competition is not particularly high , Optimizing rankings is not particularly difficult , So we recommend you to select this kind of keyword when optimizing the website .

So the search volume is less than 100 It's called the cold key word , Cool keywords can also be selected .

summary : Generally, when we choose keywords on our website, we choose general keywords and unpopular keywords .

Don't rush to pick hot keywords , Because it's hard to rank with popular keywords .

Normal website more traffic from the site of general keywords and unpopular keywords . Not a hot keyword .

2、 According to the enterprise positioning classification

Each enterprise's website has its own positioning , So first of all, we should understand the positioning of the enterprise , And then we can come up with “ Brand words ”.

Brand words , Each company basically has its own brand . So no matter how well-known the brand is , We all need to set a brand word for the website first , The best way to promote a website , It's not seo, It's brand effect , So we have to choose a brand keyword for our website . In the choice of brand keywords, we must pay attention to your brand, it is best not to impersonate other people's well-known brand .

3、 Sort by length

According to the length of the classification can be divided into core keywords and long tail keywords , We can simply remember , In general, we call the core words less than six words , such as :

SEO

More than six words are called long tail words , such as :

SEO Optimize the company

It is not entirely correct to understand from the number of words , We also need to consider the amount of search for this word, remember that the general search volume is in 100-1000 We can all call it the core word .

So when judging whether a word is a long tail, we must combine the search amount to judge , Long tail words are usually searched in 100 The following are the differences between core words and long tail words :

Generally, the search volume of core words will be slightly higher , Compared with the long tail words, the competition is bigger , The search amount of long tail words is generally small , Long tail search is very accurate , So when we optimize the website, we need to choose long tail words . It's not just about choosing long tail words , And choose more long tail words . Only quantitative change can produce qualitative change .

Long tail words are usually placed on the inner page of the website ( The column page and content page are referred to as the inner page ).

More traffic of a website comes from the inner page of the website, not the home page of the website .

There is also a very special classification called pan keyword , Pan keyword refers to the word that usually represents an industry or a field , such as :

Real estate 、 Finance 、 Medical treatment, etc.

Such words are particularly broad and inaccurate , Optimization is also very difficult , So we must not choose this kind of keywords when choosing keywords .

Seo It's not everything , Not all kinds of words can be optimized . For example, a wide range of keywords and some illegal industry words can not be optimized .

We must choose keywords with their own website theme content positioning to be accurate , The more precise the word, the easier it is to rank , It's also easier to convert traffic .

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