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Facing the biggest challenge double 11 Ali data center brings certainty guarantee for businesses

2020-12-07 19:16:02 Aliyun yunqi

2020 double 11 It will become the most scientific and technological double in history 11.
11 month 3 Japan , In Alibaba double 11 At the technical communication meeting , Cheng Li, chief technology officer of Alibaba group, announced the large-scale application of 2020 double 11 Top 10 cutting-edge technologies of , There are original business innovations based on Digital Technology , There are also fundamental technological breakthroughs leading the times .

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Cheng Li, chief technology officer of Alibaba group

This communication meeting announced that : The official logistics robot little man donkey 、 Support 214 Live real-time translation of four languages 、 Save electricity in a year 7000 Wandu liquid cooling data center 、 Ali core system of comprehensive cloud original biochemistry , And the new technology breakthrough of Alibaba data in this year's double 11 Application on the scene .

In a very challenging business environment , This year, double 11 Showing a different place from the past : from 1 God “ Chop the hand ” Turned into 4 God “ carnival ”. At the same time in double 11 On the eve of , Hand Taobao ushered in the most important revision , The focus is on the immersive shopping experience of consumers and the diversified forms of the platform ……“ This will be the amount of data in history 、 The most computationally expensive year , It's also the highest real-time requirement in history , It has the strongest combination with machine intelligence , The one with the most content dimensions .”.

Vice president of Alibaba Group 、 Peng Xinyu, head of Alibaba data center, introduced in detail that this year's data center is in double 11 The latest technology enabling the business in the scene .

Peng Xinyu said , Alibaba data center through the construction and management of high-quality intelligent data assets , Powerful new generation data processing framework and more innovative application forms , Face the challenge , Help Ali Xiaoer Duan 、 Business side 、 Ecology and cloud intelligence, etc “ market ” Innovative growth of .

New energy : A new generation of data computing and processing framework ——“ Stream batch integration ”

This year, double 11, Alibaba data center will provide driving force for business innovation through the latest data technology and deeper data understanding . among , A new generation of data computing and processing framework ——“ Stream batch integration ” It will be widely used in the internal small two end .

In the past, double 11 period , Ali Xiaoer wants to do something like “ Which products and channels perform better than in previous years ?” And so on 、 Mass in-depth analysis , These seemingly simple operational analyses , It involves a lot of data calculation and multi-dimensional cross analysis , It takes a lot of time to achieve this . Next generation data processing framework “ Stream batch integration ”, Realized “ Full link 、 All dimensions 、 Full real time ” Data processing and analysis of , It can help Ali Xiaoer find problems in time 、 To analyze problems , Achieve real-time operational decisions .

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Vice president of Alibaba Group 、 Peng Xinyu, head of Alibaba data center

“ Stream batch integration ” On the technical , Even multiple computing processing modes have been realized , It only needs to write a set of code to be compatible with . Faster than other frameworks in computing speed 1 times 、 Quick query 4 times , Building data reports for the sophomores has improved 4-10 Times the speed . meanwhile , because “ Integrated ” Characteristics of , It can realize the complete consistency of real-time and offline data .

With the largest amount of data in history this year , A new generation of data computing and processing framework “ Stream batch integration ” Directly save half of the resource cost , It's true “ fast 、 accurate 、 province ”.

New perspective : Next generation data content analysis framework

This year, double 11, One of the most important changes is , There are more forms of content . Consumer habits 、 Great changes have taken place in the behavior path .

In the past , Search from the home page 、 Recommendation or social sharing and other channels to enter the product page and achieve collection 、 The business logic of additional purchase has also changed . Short video 、 The rise of live broadcasting business , Hand Taotao home page changes , On the one hand, it brings more exposure opportunities for businesses , On the other hand, it also brings more access paths for consumers to enter the subsequent purchase link . In the past, the angle of looking at data was based on “ people 、 cargo 、 site ”, This year, we need to reintroduce new dimensions —— Content .

In this new way of consumer touch operation , Both internal operations and businesses bring greater challenges and changes .

The new generation of data content analysis framework is based on the current new way of thinking about data , Upgrade data content analysis framework , Define a new data perspective . Help kids and businesses , See the source and trend of data , Insight into behavioral and psychological changes , In order to guide the creation better 、 More close to the consumer mentality of content creation , Truly realize the data operation from all perspectives .

New model : Intelligent diagnosis 、AI Virtual anchor 、 Open ecology

This year, double 11 period , Alibaba data center provides a digital intelligence enabling mode for businesses , It has also changed . From the shop management diagnosis 、 Commodity and marketing insight 、 Service form, etc , It's all done “ Intelligent ”. meanwhile , Based on safe products , Embrace the ecology of service providers with an open mind , To provide businesses with more comprehensive and large-scale digital intelligence empowerment .

such as , As an important supplementary part of the data platform, the one-stop data platform for business and store management —— The business advisor finished “ Smart shopping ”、“ Self help analysis ” Function online , It can help businesses to see and judge the current business status of the shop , Direct display of the goods and channels that have the greatest impact on the current store business fluctuation , It is convenient for businesses to conduct in-depth analysis and Optimization for problems , Improve the efficiency of store operation .

Except business advisors , In terms of business intelligence services ,AI Intelligent real-time data analysis is also a hot anchor industry , Brought new breakthroughs ——AI Virtual anchor . according to the understanding of , Virtual anchor combines perception and cognition 、 Director System 、3D Modeling and stock and TTS Man machine dialogue Technology , Can copy the host's voice in half an hour , And the perfect combination of the anchor's expression 、 action , The generation is no less than that of a live anchor “ Virtual anchor ”, When the anchor is offline , Live broadcast and answer in real time instead of the anchor , Realization 24 Hours of non sleep live online .

On the other hand , In order to enable more businesses to enjoy the number of wisdom empowerment , double 11 Alibaba also launched the data application market on the eve , Joint service provider ecological development of inclusive data operation model , And to the business community scale empowerment .

at present , The data application market has been online for one month , existing 40 Other service providers , Produce 150 Multiple data application models , Over service 700 Home brand .

Global integration : The business data is enabled on the platform cloud

In the past , Businesses participate in the double 11, Data products such as : Business Consultant 、 The strategy center is based on the business situation of online channels , Data operation .

And this year's epidemic , Let more and more businesses firm on the determination of digital intelligence . Businesses need to use more than just online “ Data intelligence ” Brain power , We also hope that this kind of digital intelligence can benefit their offline business .

This year, , Alibaba cloud data center has launched two major upgrades in succession , They all focus on how to help businesses enjoy the new business growth mode brought by cloud intelligence to a greater extent .

Provided by Alibaba cloud data center “ Global data platform solution ”, Businesses can quickly realize the digital intelligence of offline business , Fully integrate online and offline data to business , Stimulate the business potential of digital intelligence , Let the whole area operate 、 New product innovation 、 Intelligent assembly of goods 、 Supply chain upgrades become possible .

Through a unified cloud infrastructure 、 Unified data platform construction methodology and unified data platform product components , Alibaba cloud data center helps businesses build and manage richer intelligent data assets , There are more efficient data applications , The dimensions and angles of looking at data are also more flexible , At the same time, there are more innovative ways of data operation .

according to the understanding of , At present, many businesses have taken advantage of the digital intelligence capabilities of the global data center , Opened up a new way of operation .

In this year's tmall 618 In the consumer season , Jiuyang has successfully realized new products through Alibaba cloud data center ROI promote 322%. This year, double 11 period , They will also try to group goods in offline stores intelligently , Improve the circulation efficiency of goods .

Peng Xinyu introduces , There are already _ World famous fast food and beverage enterprises , Try the marketing of local life scenes through data media , Focus on offline stores , Improve marketing accuracy _; And in the _ double 11 period , Another world famous toy company , It will also be through digital intelligence , Try “ Offline stores + Light store + Tmall flagship store ” Cross end pull new _.

2020 Year is the year with the most uncertainties . But Peng Xinyu thinks : Digital intelligence is the most certain thing for all enterprises , The data center is the engine of deterministic innovation growth .

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