当前位置:网站首页>How to do product optimization and ranking optimization? Suggested collection

How to do product optimization and ranking optimization? Suggested collection

2020-12-07 19:03:54 In autumn

↑ Click on the above “ Ah Chu is here ” Direct messages “ Study ”, receive “ Pinduoduo opened a store and operated a gift bag ” Start your fortune journey !

Hello everyone . I'm achu , You can ask me questions about pinduoduo shop ( Private self 【 Study 】 Have a pleasant surprise )~

Let's start with a wave of benefits

【 Benefit time 】

The following is about pinduoduo platform operation information :

Let's show you the following part of the content : Hand in hand to teach you how to do pinduoduo !

「 Pinduoduo novice practice 」 How to do product optimization and ranking optimization ? Recommended collection


This is just a few screenshots , The full set of information is very complete . It's not only the rules of lightning protection for shops , And through train search , Scene promotion, operation skills and so on . You can't think of it !

If you want information : Private self 【 Study 】

Make a statement : Materials are free of charge !

Okay , Get to the point , How to do product optimization and ranking ?


「 Pinduoduo novice practice 」 How to do product optimization and ranking optimization ? Recommended collection

One 、 Internal skill optimization


1. Baby title : This shop belongs to a small category of products , There are no obvious words in the title , The number of words in the title is exactly in 30 word , No spaces , Product marketing words are highly consistent with products , I also helped to look up the key words of this category , It basically contains keywords with high popularity index . So there is no fundamental error in the title , About whether the title is a good group , You need to see the weight of the title , Which words can bring traffic .

2. Baby main : From the main picture, there are marketing words in the middle of the product , The marketing words include a time limited price , It also has a hint function , At the same time, there are the material and selling points of the product , The main picture is rich in content . But the cow hide is too fresh , We can focus on the particularity of the category , Keep important selling points , The rest of the selling point can be in the remaining 9 One by one, it is shown in the auxiliary pictures , Promote through search , Mapping with a master map of relatively good quality , When each graph reaches 5000 View the click through rate of the main image at secondary exposure , High click through rate can be used as the main map .

3. Baby details : From the whole details , The overall layout is quite chaotic , The copywriting was also chaotic at the beginning , The first picture shows tmall 618 Pictures of the , And the promotion price does not match the actual price , Will cause unnecessary trouble to the buyer , The third main picture and the first two details are not beautiful , So we need to revise the details , Enhance the beauty of , Make sure your details are in 30s Inside , Let the guest decide whether to buy or not 4 Baby evaluation :

1, Filter evaluation : The evaluation of this store can be seen at a glance that the evaluation is seriously filtered , near 800 Pen sales , Just show 200 Evaluate more , So in SD We need to work on resources .

2, Psychological evaluation : The attack evaluation of the product made a few , There are also good buyer shows , But you can do more , To relieve customers' worries and create a desire to buy, here I would like to remind you , If you have bad comments, you should deal with them actively , Here is a comment that hasn't been answered in time , Will affect the conversion rate of the store to a certain extent , It is suggested that you can reply to the evaluation , And it can be reduced through the use of psychological evaluation , Make a rumor in the store details and product description , This product is not the same as what the buyer bought , It can be said that there are colleagues , Once again, conscience merchants , In order to strive for higher conversion rate .

Two 、 Operational strategy


First step : Mapping you need to map first , Promote through search , Mapping with a master map of relatively good quality , When each graph reaches 5000 View the click through rate of the main image at secondary exposure , High click through rate can be used as the main map . You can choose a picture with the highest click through rate as the main image . This will effectively increase your exposure .

The second step : Attack evaluation attack evaluation and Buyer show can do more , There are too few , I feel like I haven't seen enough of it , The bad comments can be explained in detail as a rumor , In order to dispel the buyer's worries , Increase conversion rate .

The third step : You can refer to the details of the peer decoration , You can also make color positioning according to your own baby scene , It can increase the buyer's sense of substitution , Let the buyer get the experience of immersive . It's best to guarantee a main tone , The background color should be single , Don't be too miscellaneous , Put your marketing selling point in the details , One selling point per screen , title 、 The price should be well designed .

Step four : Optimize product rankings . We must optimize our internal skills , For example, the details of the main picture and so on are all in place , People without me have , People have my essence . If your family has only money left , You can drive directly , Burn money . If there is a lack of funds , It is suggested that you collect peer's 5 To 7 Days of pit production data , According to the price per customer , The plan made will produce , Let you in a short time to improve the keyword category ranking , Improve search popularity , So as to improve the conversion rate .

Natural traffic is actually keyword ranking traffic , When a customer is searching for a keyword in a product , The higher your keyword ranking , The more natural flow you get , So it's still a keyword weight problem in the end , To enhance the weight of keywords is to improve the conversion rate of keywords .

For keywords , There are several conversion rates :

Buy directly through keywords . This is undoubtedly the most direct way , Let the platform know the importance of this keyword to the product , Customers use this keyword , You can buy your product , Platforms also need to make money , Whose keyword is transformed well , Definitely give someone a better position , such , Sell more , The platform charges more points .

Collect products by keywords . Collecting is not the same as buying directly , He belongs to an indirect transformation . Is to let the platform know , This keyword comes from customers who are interested in buying this product , It may take a few days to transform , Any collection must be interested in this product , Sooner or later, I want to buy it . So the weight is next to the direct purchase .

Store collection through keywords . Just like the treasure collection above , The difference is , Baby Collection weight is for this product , But the store collection is for the store , That is to say, the weight of store collection will be spread to many products , Relative to the direct jump , This is also an advantage to increase the weight of store products .

summary , Direct purchase > Product collection > Store collection > Jump loss

版权声明
本文为[In autumn]所创,转载请带上原文链接,感谢
https://chowdera.com/2020/12/20201207190313297k.html