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SEO personnel, how to make optimization and experience go hand in hand?

2020-12-07 15:41:50 Batman it

We do SEO All should understand , Do advanced SEO It's ranking 、 Experience both , But after all, it is more difficult to achieve both excellent , We're doing it SEO There are all kinds of problems , Let's make a choice between ranking or user experience , Isn't there a parallel approach ?

that , How to make optimization and experience go hand in hand ?

One . initial stage

We know that there are different periods of making websites , Especially at the beginning , There is no trust in the website, let alone weight , This is done. SEO How can you go hand in hand ?

1. Better ranking is more important

In the early days of website optimization , We think ranking is more important , No ranking, user experience is empty talk , So we do the initial website SEO You need to work on the rankings , Some optimization work should be carried out with ranking more important .

2. Experience on the basis of optimization

When we optimize the structure of the station , The website structure can be designed more in line with SEO requirement , Some user habits we need to keep , For example, the keyword density adjustment with the home page , In order to increase the keyword density , We can add keywords in different places on the page , But it can sometimes affect the user experience , But in the case of our website has no weight , We have to make this choice .

Two . later stage

Website optimization to the late , The website has a certain weight , You do SEO It should be closer to the user experience , So how can experience and ranking go hand in hand ?

1. Experience is more important

We do have certain weight website SEO when , Everything has to start with the user experience , After all, at this time the website traffic has , You need to use more user clicks to promote site rankings and improve conversion rates .

2. Experience based optimization

For example, when we write articles , We need to cover more keywords in the title of the article , But long titles can affect the user experience , Users come to the site or want to see a concise 、 Purpose specific article title , And have SEO Property title , It is difficult to read , We can use... In the article editor SEO Title to solve this problem , The title of the article that lets users browse is concise , And Baidu spider crawling page title is with SEO Property title , Can solve the problem between the two , Let optimization and experience go hand in hand .

3、 ... and . Details

For optimization and experience go hand in hand , We should also pay attention to some details .

1. Speed

In fact, the speed of website operation has a great influence on ranking and user experience , Especially some seoer The use of cms Templates in the early days of the site , There is less data on the website , So there won't be any problems , After years of optimization, the website has a lot of data , It's going to be slow , And that affects the user experience and ranking , So we're doing SEO This should be considered in planning , Use a better template , Or develop a website directly , Otherwise, it's not worth the loss if you need to change the website .

And the choice of servers , Be forward-looking , You can't choose a virtual host for cost savings , But in the future, the website will run slowly after it becomes bigger , So planning is important , Of course, an enterprise station does not have too much traffic, choosing virtual host is a better choice .

2. Inner chain

The application of the inner chain should not only focus on whether it is conducive to optimization, but also need to consider whether it is beneficial to the user experience , Page set reasonable recommendation 、 Whether the anchor text in the page points to relevance and is conducive to user reading can be optimized 、 Experience goes hand in hand .

summary : How to make optimization and experience go hand in hand , That's all we'll talk about , Above contents , For reference only .

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