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Reading | Tao and technique of digital transformation (1)

2020-12-07 14:41:12 EdisonZhou

Recently, I was reading a new work by Mr. Zhong Hua 《 The transformation of digital Tao 》, Record and summarize some learning notes and feelings , Organize and share with you , This paper is the first part , I hope to be able to help the children's shoes who are also participating in the digital transformation !

1 About the book

stay 2019 I read Mr. Zhong Hua's 《 Enterprises IT Architecture transformation 》, Learn about Alibaba's strategy in the middle of Taiwan , I began to study and think about the structure of China Taiwan . meanwhile , My colleagues and I have also started in X The company's business in Taiwan's rudimentary construction road . Fortunately, , At present, the rudiment of our business platform has appeared , Although I won't be involved in it in the future , But I believe my colleagues will improve it and support the business operation and development of the company .2020 year , I came across Mr. Zhong Hua from 2017 Finished in 《 Enterprises IT Architecture transformation 》 after , In the past few years, I have participated in the digital transformation of many traditional large enterprises , Published 《 The transformation of digital Tao 》 A Book .

Mr. Zhong Hua said in the book that ,“ There is Tao without skill , Skill is still available ; No way with skill , Stop at surgery ”, For Technologists , More attention may be paid to technical design and Implementation ( Including myself ), But technology for most traditional industries is “ Technique ”, Correct “ Avenue ” It is the problem that deserves the attention and consideration of technical managers and architects . let me put it another way , Digital transformation focuses on transformation , Digitization is just a means , Only when technology serves the business can the value of technology be realized .

therefore , I also hope to read this book to help me review my previous experience , To train me to understand digital transformation from a more comprehensive and correct perspective , In order to participate in digital transformation again in the future, we can participate in the design of digital transformation road suitable for enterprises .

2 Digital transformation and the architecture of the Middle East

The ultimate goal of digital transformation

The ultimate goal of digital transformation is Help enterprises realize better business value , The real digital transformation is the reconstruction of existing enterprises from strategy to business model . To succeed in digital transformation , We must find the combination of business model and digitalization , This will make the digital transformation process more efficient .

Digital transformation is the strategy of enterprises , This strategy should focus on business and business , Instead of focusing on which high-tech to adopt , The most valuable transformation is achieved through a series of technical and management interventions to change the business .

The landing thinking of digital transformation

With business direction and planning , At the landing level, we need to get rid of the previous ideas of information system construction , It's about trying new product models 、 User experience , Develop according to your own advantages “ Internet +” The way .“ Martial arts in the world , Fast break not only ”, In an era of rapid change , Who can quickly respond to changes in customers, who can have a stronger combat effectiveness . When it comes to thinking changes , stay X In the company, my leaders have been emphasizing with us , Change your mind , Start paying more attention to business models and the Internet +, To keep up with them .

Digital transformation is a protracted war

Because digital transformation is the overall planning and design for the overall business of enterprises , therefore In the actual implementation, it is often based on the urgency of business needs and the embodiment of business value, starting from the business part , Gradually build , Gradually expand the scope of business . One thing to mention here is , If you start with a comprehensive business building , The show will take too long , There will be higher requirements for organizational management and collaboration . meanwhile , The transformation and growth of digital teams are also needed , In fact, there are not many external talents in the market ( Most of them are technical experts from Internet companies ), Enterprises need to invest enough attention and energy to create and improve . Although it's a protracted war , But according to the idea of small step iteration , Or we can do a good job in the overall planning of digital transformation and development , Set business goals for each phase , Keep it phased ( It is suggested that 3~6 Months ) Business value output of , Let the senior leaders of enterprises continuously feel the value brought by digital ability .

Digital transformation needs new organizations and talents

Actually , At present, most of the traditional enterprises undertake the heavy responsibility of enterprise digitization team is still based on the original information team , This is with me 《 I do digital transformation team in traditional industries 》 The cost-effective teams in China have the same point of view . This kind of team doesn't have a brilliant academic background or a resume of a giant company , But they are the main force of enterprise development . however , Digital transformation is a change in business model reconstruction , Therefore, it is bound to put forward higher requirements for this part of the team and talents . in general , The development of traditional enterprises to technological enterprises will be the next major direction , It doesn't have to be done on the basis of the existing organization and personnel capabilities , Therefore, it is necessary to upgrade the ability of existing organizational talents , And bring in professionals , In order to truly support the sustainable development of digital transformation .

The development of China Taiwan Architecture

Digital transformation needs a scientific framework and system to support its landing and sustainable development , Midrange architecture is the preferred core architecture for most enterprises in the process of digital transformation . The theoretical basis of China Taiwan architecture is SOA, It is to effectively precipitate the core business capability in the way of service , Realize business capability reuse of services in different scenarios , And this “ reusing ” Namely SOA Maximum value of . An enterprise wants to achieve fast response business , In particular, the efficiency of supporting new business has been improved , It needs to be precipitated at the business level . A new system might have 30%~40% The core business of the company is ready to use , Just need to build and expand based on these ready-made services to meet the needs of the new system .

A typical enterprise front desk 、 Midfield and backstage

For the need for quick response , It needs to adjust and adapt quickly with the needs of the market and users , We need to build better ecosystems , Or businesses that need to open and share the core business capabilities of enterprises , They are suitable for the construction of middle platform architecture , It can give full play to the continuous precipitation of China Taiwan business 、 The value of fast supporting business innovation . This kind of business is common Enterprise online e-commerce platform 、CRM Customer relationship management system 、 Enterprise marketing platform and so on .
And for those users who are employees of the enterprise , Business process and business process , With OA、 financial 、HR And so on , It's not that they are not suitable to be built in the middle of the Taiwan architecture , However, the value of such a business system based on the middle ground is not so great, or it can not bring benefits quickly . therefore , If such business systems can continue to support business functions , Then continue to operate and use , It's better to put it backstage . Mr. Zhong Hua summed up the standard into four words “ Exodendron , Tight inside ”, Waisong proposed to put it in the middle of Taiwan , If it is tight, it is recommended to put it into the backstage for continuous operation and maintenance .

Loose outside and tight inside

however , In recent years, many enterprises have begun to manage production based on the middle platform architecture 、 The product design 、 Transformation of the supply chain sector , It realizes the business linkage of the business chain by using the characteristics of the middle platform architecture, and meets the needs of rapid response and personalized business . therefore , Following this trend , It will also become a development trend that all businesses in the business chain are built according to the middle ground , By then, there will be no backstage . If you have to add one “ backstage ”, Mr. Zhong Hua thinks that it may refer to the infrastructure (IaaS)、 big data 、 middleware (PaaS) Wait for the general technology platform .

The so-called future is not possible " backstage " 了

3  Ten key elements of platform thinking in digital transformation

From the practice of digital transformation of major enterprises in recent years , The key to digital transformation is to build a system with platform thinking . So-called “ platform ”, It is to provide a space for bilateral or multilateral groups with mutual influence and dependence ( Or the system ), Meet the interests of different groups in this space . Compared with traditional information systems , The biggest difference between them is : Access space ( Or the system ) A network effect is built up between groups of people .

 

Bilateral network effect in e-commerce platform

Through the problems encountered in practice by Mr. Zhong Hua , This paper summarizes the adoption of “ Platform thinking ” Ten elements of building a system :

 

10 Big factor mind map

The overall business perspective runs through the business chain

If an enterprise takes digital transformation as its enterprise strategy , It is necessary to upgrade the technology of the whole business chain rather than the local business links , Give up Island thinking . This is the first element of platform thinking , And the most important one . because , Insular thinking can lead to scattered “ Chimney type ” The system of , It will lead to the following four problems :

  • Data fragmentation , Can't use the value of data intelligence

  • The cost of collaboration between systems is high , Business linkage is poor

  • It's hard to achieve global business optimization

  • It is not conducive to the precipitation of digital assets , Unable to support rapid business response and exploration and innovation

 

China Taiwan architecture supports the whole industry process in a unified way

Build a data link closed loop supporting service optimization

Most enterprises' business function construction and big data separation thinking and construction , We can learn from the data construction methods in the architecture of China and Taiwan , Through the business platform and data platform to build a closed-loop enterprise data .

 

The function of business center is to digitize all business , The function of data center is to turn all data into business , The two complement each other .

Provide reuse capabilities to support rapid business innovation

Today's market is changing rapidly , Users have a wider choice , And under the impact of mobile Internet , The competitiveness of enterprises is no longer “ as strong as iron ”. Whether an enterprise has a core 、 Differentiated competitiveness , It depends on whether the enterprise has stronger business exploration and business innovation ability . therefore , Traditional enterprises need business innovation , Since it is innovation, we must make trial and error , In practice , The enterprise has carried out more than ten times 、 Dozens of business trial and error , One of them can be successful , It is possible to bring enough returns to the enterprise . that , How to provide efficiency support for the front-end business on the digital system , It is reflected in how many capabilities can be reused at the business level .

 

review , Precipitation of reusable business capability is an important construction index of digital transformation , It's also an important guiding principle . Only the reusable business capability is precipitated , When there is a new idea in the front end business , In order to quickly combine and expand based on existing business capabilities , Put ideas on the market in the shortest possible time , And through the feedback from the market and users, we can quickly iterate and adjust .

Support network collaboration between upstream and downstream enterprises

To achieve digital transformation , We should not only consider the efficient collaboration of the internal business links of the enterprise itself , How to establish a more stable relationship with upstream and downstream enterprises 、 reliable 、 Efficient collaboration also needs to be considered .

 

In the construction of digital transformation , Many companies are imitating the capabilities of large Internet companies to open platforms , But this way is more open to data and services from the perspective of the enterprise itself , Upstream and downstream enterprises can only passively receive relevant data , And then integrate it into your own system , And some of them don't have IT It is very difficult for small and micro enterprises with technological capabilities . Mr. Zhong Hua recommends , By building SaaS Platform to achieve digital empowerment of upstream and downstream enterprises , because SaaS The platform and the original system of the enterprise are in a unified environment , Business linkage is closer and more stable , It can not only solve the problem of internal and external cooperation of enterprise's current business , It can also lay a solid foundation for the further cooperation of industrial chain in the future .

Support multiple development teams to build together

Because digital transformation is oriented to the overall business of the enterprise , So in the process of digital transformation of large enterprises , Multiple teams are responsible for capacity building in different business areas . therefore , It needs to be in the overall architecture 、 Design 、 There are corresponding standards and constraints in the development specification , Include : The collaboration between product team and service provider team should be standardized and efficient 、 The functional and operational boundaries of different teams should be clear 、 The standard of product design and development should be unified .

Support user personalization and business expansion needs

Digital transformation is the strategic behavior of enterprises , Business scope for 、 Complexity 、 User roles vary , How can the platform not only let different users enjoy the advantages brought by the unified construction of the platform , It can also take into account the needs of user personalization and business expansion at the same time , It is a problem that needs to be considered and solved in the system design and construction . Learn from the successful experience of Internet industry and industrial Internet platform , We can use tenant isolation 、 The separation of generality and individuality is realized based on the middle platform architecture 、 Business extensible framework supports personalization of business scenarios 、 Realize user experience based on functional market “ One thousand thousand ” methods , For personalized and professional business expansion in different business scenarios , Let the platform have a perfect personalized expansion system .

The team has shifted from project-based construction to digital capability product operation

In the past 20 During the years, traditional enterprises carried out IT When building the system , They all follow the traditional project construction mode , This model has the following problems :

  • Project construction cannot meet the needs of business growth

  • Large and comprehensive project construction can not meet the business needs

  • Project construction is not conducive to personnel training

because IT The information personnel of the Department have no professional and profound understanding of the business of the enterprise , It's also today's enterprises IT Departments have always been seen as the root cause of business support . and IT It is also very difficult for personnel to continuously plough and settle down in a business area in the real situation , Because at least you need to be expert in a business area 5~8 Year time . however ,IT People in reality have to support and develop requirements from different business departments almost every once in a while , There's not enough time to precipitate . Based on the midrange Architecture ,IT People can stay close to the business , I'm interested in 、 Good at business areas continue to polish and precipitation , To achieve professional ability with the growth of the time to work , Become a real business expert in this field . Mr. Zhong Hua also gave the traditional enterprise information center IT A suggestion from the staff : Be sure to cultivate yourself into that kind of “ be proficient in professional work 、 Know technology ” People who , Make full use of the business scene of the enterprise's industry , Understand the business and the scene , Whether it's Cloud Computing 、 Big data or AI Technology , Can be used to solve business scenario problems . meanwhile , Enterprises IT Departments should have long-term development vision and clear construction ideas , Cultivate and precipitate the core competitiveness of the enterprise in the business environment ( people 、 Business 、 data 、 Technology, etc. ), There is a high probability that we will be able to pass 20 these years IT The function of the Department has been reversed as a supporting department .

Voice over : Some people say :“ The next era of data intelligence ,80% Traditional enterprises will be transformed into technology companies ”, The logic behind it is the core competitiveness established by enterprises based on data , Data or IT The ability will become the commodity of the enterprise, and the same thing can be exported and sold .

Support the ecological construction of external partners based on capacity opening

Over the past few decades, traditional enterprises have accumulated a lot of professional capabilities in the business chain and precipitated the barriers to competition , But it has been hit by the cross-border dimension reduction of the Internet industry in recent years , Let everyone realize : Data and technology are the most competitive means and powerful competition barriers for the future development of the world .

 

From the perspective of digital transformation , Enterprises should focus on building core digital capabilities as soon as possible , In the process of business development, the enterprise's core business data has been continuously precipitated , The most important thing for companies to face in the era of open data sharing . With digital assets , There will be opportunities to integrate into the era of open and sharing economy . Transformation from organizational structure to organizational function
Mr. Zhong Hua thinks , Nowadays, the form of traditional enterprise organization is more rigid , Lack of toughness . When the business needs are clear , The pursuit of business scale 、 With maximum efficiency , Traditional process IT The system construction can meet the requirements ; however , Once the requirements of the external environment change, more flexible business response is needed , Even in the face of unpredictable business , It's not flexible enough . Alibaba 、 haier 、 What Huawei and other top companies do , It is to optimize and adjust the organizational structure of the enterprise according to the following three principles :

(1) Data transparent sharing : The basis for effective collaboration between different teams is that all information is shared as transparently as possible , Transparent data sharing can reduce the cost of collaboration between different teams and improve the efficiency of collaboration . however , We need to minimize data leakage .

(2) Organizational settings should be business oriented as much as possible : People with different functions throughout the organization have very clear business objectives , All collaboration is around the most immediate business objectives , As shown in the figure below :

(3) Maintain a high degree of Cognitive Unity : Most of the middle-level leaders in an enterprise are the beneficiaries of the early development of the enterprise , They are often an obstacle to the implementation of enterprise innovation and transformation . Enterprises need to reach unity at a higher level : cognition . Only by relying on the power of corporate groups , everyone “ Force out a hole ”, In order to build the greatest competitiveness in the local , This requires that all members of the team have a clear enough sense of purpose and a sense of mission . According to my practical experience , At a minimum, ensure that the director of each business unit and one or more docking personnel have a clear understanding and goals , In order to ensure that the technical team and business team can work towards the common goal .

4 About business architects

Just mentioned that the organizational structure of the enterprise has been adjusted to a service center , In the teams of all the service centers in Zhongtai , The core role is the business architect , Generally speaking, the business leaders of each service center will assume this role , It is the leader in the business development of the whole service center .

Mr. Zhong Hua said ,IT People can move towards the discovery of business architects , Become typical of “ be proficient in professional work , Know technology ” The compound talents of , Born in the field of technology development , And in many years of business field requirements to achieve , Have a comprehensive knowledge system of the business area and have a unique understanding of , Have a certain overall understanding of the functional positioning and market development trend of the business in the group , Be able to lead the team towards the core competence of service center from the perspective of business 、 More professional 、 In a more mature direction .

therefore , about .NET For technical people ,.NET Technology has lost the opportunity to participate in the wave of China's Internet development , But it still has a place in the transformation of enterprise informatization and digitalization . We are also mostly located in the information center of traditional enterprises for development work , If your business is going digital , Then we might as well develop in the direction of business architects in this wave , It's also a good choice .

5 Recommended reading

Zhong Hua ,《 Enterprises IT Architecture transformation

Zhong Hua ,《 The transformation of digital Tao

 

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