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The highest price increase of shared power bank is 19 times, which is the routine of Internet industry

2020-12-07 13:44:58 osc_ 60zeaho1

Recently, the price of the shared power bank has increased greatly in some regions , Triggering users to make complaints about , However, the shared power bank enterprise is only a few words of explanation , There is no credible reason for the price increase , Bo Ming Technology believes that this is the Internet industry has always been the routine , They believe that as long as they monopolize the market, they are not afraid that users will not pay .

At the beginning of the sharing power bank, the service price was as low as 0.5 Yuan per hour , At that time, there were tens of hundreds of sharing power bank enterprises all over the country , The highly competitive market forces the sharing power bank enterprises to attract customers at low prices .

Later, due to the upsurge of sharing economy , Capital flocks to start-ups , The example is undoubtedly bike sharing , Within three years, Moby and ofo Crazy to low-cost and even free services to circle away users , The sharing economy has reached its peak .

As one of the subdivided industries of sharing economy, the sharing power bank has also been supported by some capitals , With the support of capital , Although the competition of sharing power bank is not as fierce as that of sharing bicycle , But low price service is a common phenomenon in the industry .

But the boom in capital for the sharing economy is coming fast , Go too fast , Losing capital support ofo Fall down quickly , Therefore, the sharing economy industry has entered a cold winter . Fortunately, due to the small scale of the sharing power bank industry , Capital support is not strong , The price war is not too fierce , At present, the top four shared power bank enterprises rely on low-cost services to survive , And gradually monopolize the market , The total market share is over 90% .

Low cost 、 Free service is the slogan of Internet enterprises to open up the market , this 20 Many years of Internet history has been based on this pattern , But the Internet industry has a cost after all , And capitalists have never been philanthropists , After gaining the dominant market share, they gradually show their tusks .

In some Internet industries , Although it continues to offer free services , But more and more advertisements are being poured into consumers , For example, the video industry is not only cramming long-time ads into video titles , Even in the middle of the video, there will be ads , And if consumers don't want to see ads, they have to pay for members , Forcing consumers to pay in a way of soft coercion .

Compared with the gentle way of video industry , Other ways of making big profits in the Internet industry seem crude , After the market share of online car Hailing industry is concentrated in one enterprise , The price of carpooling has nearly tripled ; Take out industry , About 10% commission at the beginning 8% about , Now it's up to 30%, More than tripled .

Today, the shared power bank industry seems to be following these Internet industry routines , After the four sharing power banks have obtained the monopoly market share, they jointly raise the price , The highest price has reached 10 Yuan per hour , Compared with the early stage, it has improved 19 times .

Internet companies are so unscrupulous , Maybe it's that they can be priced more freely at home , So every time they raise their prices, they can make a lot of good reasons , Such as the loss of enterprises 、 Rising costs, etc , However, in some industries, the price of Internet industry is even higher than that of real enterprises , For example, the unit price of online car Hailing is even more expensive than that of taxi , But they also say they don't make money , So where are their low-cost advantages ?

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Boming Technology BMtech007

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