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How to judge the optimization of website SEO?

2020-12-07 10:38:33 Ltd marketing SaaS

When we set up our own website, put it there and let it live and die ?

 

No , The website must also have its own initiative to attract customers , So companies have to Promote your website .

 

Most of the time we choose to have SEO Optimize the way to promote the website , After optimization , Can improve the natural ranking of the website , And then increase the number of visits to the website , Finally, it plays the role of transformation .

 

Then the enterprise website gets the customer choice SEO The main reason for optimization is :

 

1、 Compared with other promotion methods ,SEO Optimization of the A lower cost , In addition to the relevant personnel costs, there is no need for additional investment in other expenses ;

 

2、 High accuracy , Enterprises have more initiative , Once you have the ranking, you can continue to convert more orders ;

 

3、SEO Optimization is not just about improving rankings , It's for businesses Marketing and Brand optimization It plays an important role .

 

As long as the enterprise does a reasonable SEO Optimize , Increase the exposure of the website , Then the website we build will not become “ Dead stop ”.

 

that , How do we judge the website's SEO How about the optimization ?

 

One 、 Check the website collection

 

The website included the situation affects the keyword ranking of the whole station , Directly on the search engine site+ Website domain name , Will show the specific number of websites included .

 

Take Baidu for example , We input... In Baidu search site:ltd.com 

 

 

In this way, you can intuitively see the number of pages included in Baidu search engine of letongda official website . As the number of entries increases , It also promotes keyword ranking .

 

Two 、 View keyword ranking

 

Want to know the effect of website optimization , The most direct way is to query the keyword ranking of the website .

 

Experienced stationmaster can know at a glance what keywords the website does , And what key words are the key words .

 

Users can monitor keyword ranking through the background , Once the keyword ranking tends to decrease , It is necessary to adjust the way to optimize the website .

 

The key words are roughly divided into Long Tail Keywords and Key words .

 

Among them, the main key words are generally big words of the industry , The heat is high , Such as “ marketing ”, Search for a wide range of , It's not very directional .

 

Long tail keywords refer to the non target keywords on the website, but the combined keywords related to the target keywords can also bring search traffic , It's usually more than one phrase or phrase , such as “ Internet marketing companies ”, It has strong directivity .

 

And long tail keywords have strong extensibility 、 targeted 、 A wide range of features , Although its search volume is not as large as the main keyword , But the conversion rate of long tail keywords is relatively high .

 

The traffic brought by long tail keywords is very accurate , It's good for companies to capture the market accurately .

 

therefore , Reasonable for the long tail keyword optimization , Can improve the flow of the website and the ranking of the internal pages of the website , It is also a supplement and support for website ranking .

 

Generally speaking , After a certain degree of optimization of the website , The ranking of long tail keywords will be greatly improved .

 

adopt LTD marketing SaaS System , You can view the keyword ranking of the website directly in the background interface .

 

 

You can also directly view the daily ranking of website keywords through the background promotion interface .

 

 

3、 ... and 、 Check whether the website is set up TDK

 

Website TDK Set up , Refers to the website source code for the search engine spider to identify the key data .

 

It involves the title of the website , describe , key word , And these three items refer to the website T(title),D(description),K(keywords).

 

title (t) Show the basic information of the website , It's the core content of the whole website . Common title form :“ key word 1”_“ key word 2”_“ key word 3”, It's also the core indicator that affects the ranking of websites ;

 

describe (d) Describe the main content of the website page , Displayed on the search page , But it can't contain too many keywords , Better within five .

 

Try to show the key content of the website in the description tag , Help to improve the conversion rate of users ;

 

key word (k) It will not be displayed in the user's browsing page , It's better to be concise , Use... Between multiple keywords “,” Separate .

 

 

When users search for keywords in search engines , Most of the results presented are from the website Title And the corresponding website description .

 

Standard and reasonable Title It helps to reflect the authority and professionalism of the website , It also helps users to have a clear idea of the theme of the website .

 

The user can go through LTD marketing SaaS System All station settings provided TDK function , Set up all the pages of the website quickly and conveniently TDK.

 

 

If you don't know how to check the website optimization, or where else can be further optimized , Come and use it LTD marketing SaaS Official micro center backstage To optimize the detection function of , Let you know clearly where your website can be further optimized , Speed up keyword ranking effect !

 

 

Website SEO Optimization is not a matter of a day , It's a long process , In the process of optimization, enterprises need to collect and analyze the optimization results regularly .

 

It's a tedious job , but LTD marketing SaaS System Provided SEO Optimizing the detection system can make the process easier , Make business easier .

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