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With the increasing awareness of privacy protection, how to ensure the safety and effectiveness of massive engines?

2020-12-06 19:04:43 Dark rain and cloud smoke

As people's lives become more and more digital , Data security and privacy protection are also on the agenda . From the European Union GDPR Domestic 《 The civil code 》, Disable from Google Cookie To Apple IDFA Access is limited , Privacy protection has become the common appeal of all parties in society .

In the near future , Massive engine announced that the monitoring of brand advertising stopped Device ID, And provide advertisers and third-party monitoring companies with data fusion solutions in a secure environment DataHub. This move has attracted the attention of the industry .TOP Jun also interviewed several practitioners around him at random , It is generally believed that this is in line with the general trend in the industry . After all, privacy protection has long been advocated overseas , And in China, with 《 The civil code 》 Coming into effect next year , Data security and personal information protection is an irreversible trend .

 Privacy awareness is growing , How to ensure the safety and effect of massive engine ?


For advertisers , One side , Data security has always been a top priority , On the other hand, I'm worried about advertising monitoring 、 Whether measurement and optimization are affected , Can the advertising effect be guaranteed .

In recent days, ,TOP Jun interviewed the person in charge of the massive engine , Just DataHub The reason for the launch and the ability to focus on the answer .

Why data security is important ?


Before answering questions ,TOP You want to talk about data security and personal privacy from the perspective of advertising marketing , Why data security is so important ?

A lot of people might think , Today's decentralized media is so , The launch data received by all parties are fragmented , The risk of privacy leaks doesn't seem to be big , Being too strict limits business growth .

For this view ,TOP You dare not agree with me . User privacy protection is no small matter , Once personal privacy is leaked , At least it destroys the user experience , Heavy ones are illegally used ( The most common ones are financial fraud ), Even life safety .

There are still some irregularities in the market , therefore , It is necessary to raise the standard of data protection .

however , Stand in the leading role of advertising , Can't get Device ID Will it affect the accuracy of the delivery , How to solve the needs of the evaluation of delivery effect ?

Huge engine DataHub Maybe we can solve these problems , Through data encryption and cloud processing, it meets users' needs for privacy protection , It not only ensures the safety, but also realizes the evaluation of launching effect , It's very timely .

In a safe zone between growth and privacy DataHub, It is the product of the mutual achievement of technology and order , It is also a long-term solution in the transformation of data business .

Next , Let's listen to the solutions of the massive engine team .

1. DataHub What is it? ? Why did it come out DataHub?


Data security is the cornerstone of digital marketing , It's also a moat for user privacy protection . all the time , Massive engines regard data security as the foundation of digital marketing ecological construction , Continue through technology development 、 Joint construction, etc , Improve the security capability of massive engine data .

In recent years , Government and industry organizations are taking measures to strengthen data security management and personal information protection . according to an uncompleted statistic , There are already 132 Countries and regions have issued laws and regulations on network security and personal information protection , meanwhile , China is also accelerating the relevant legislative process , Such as 《 The civil code of the people's Republic of China 》 Will be in 2021 year 1 month 1 Take effect , among “ The right of personality ” It's a separate chapter , The right to privacy and the protection of personal information made relevant provisions .

In the user privacy protection consciousness gradually enhances 、 Data security legislation is becoming more and more perfect , Massive engines actively explore ways to protect the rights and interests of all parties and the development of the industry , So the data fusion solution is put forward DataHub, It's in data entry 、 Algorithm analysis 、 Results the application and other links have achieved security , Effectively protect the data security of all parties , At the same time for advertisers to provide monitoring services and marketing guidance .

similar DataHub Our solutions have been applied overseas .2018 The European Union GDPR( General data protection regulations ) Come into force after , Google launched “Ads Data Hub” product , At least now 19 Industry partners participate in the cooperation .

As data security becomes more and more important ,DataHub The solution will be one of the important development directions of digital advertising market at home and abroad .

2. DataHub How to ensure the data security of all parties ?


DataHub Provides a complete set of security and compliance solutions , Including but not limited to :
  • DataHub Deployed in a separate storage space isolated from the massive engine advertising system , Allow the co construction party to access the flow direction of relevant data at any time , Guarantee the whole process of data “ transparency ”.
  • DataHub Provide strict account authorization and authority management mechanism , Fine grained authentication of data can be performed , Multi layer access authentication ensures data isolation .
  • Support sensitive data encryption .
  • Only aggregate granularity output is supported , Ensure that the data is available and invisible , Protect the rights and interests of users .
  • The whole process includes “ Differential privacy Computing ” and “ Frequency control ” The protection of , Fully protect the data security of all parties .

3. In the case of data security , Built with a third party DataHub What are the capabilities ?


DataHub Provides a secure data environment , The third-party monitoring company completes in the encryption environment according to the customer demand TA、Reach Wait for the calculation . among ,DataHub Provide technical platform services , All the calculation logic and call rules are up to the third party monitoring company , This ensures the consistency and neutrality of the results .

How to be safer 、 The value of using data scientifically , Has become a platform 、 Brand and third-party monitoring companies jointly explore the core proposition . We hope to pass DataHub On line , In order to build more scientific 、 Security and order of digital marketing new ecology provides new ideas .

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