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Didi's annual investment of 3 billion yuan for safety is also "unlimited"

2020-12-06 08:49:41 Yaohua

Recently, the popularity of community group buying continues to rise , Meituan 、 A lot of spelling 、 Jingdong and other major Internet giants are busy , Such a lively scene , Naturally, online car Hailing is indispensable “ The elder brother ” Didi's figure .

 Didi annual investment 30 Do safety   Again “ No upper limit ”

Since this year, 6 Yuechengxin has been on line in Chengdu , Didi is in the community group buying track meteor , A self sacrificing posture . from 6 Month so far , Less than half a year , Orange heart is already in Sichuan 、 Chongqing 、 shaanxi 、 Shandong 、 guangxi 、 guizhou 、 yunnan 、 Henan 、 jiangxi 、 fujian 、 Zhejiang 、 hebei 、 nanjing 、 guangdong 、 hunan 、 Hubei, etc 16 Provinces online .

sound of dripping water CEO Cheng Wei is even more in 11 At the internal staff meeting of didi at the beginning of the month , For the first time, when it comes to orange heart optimization, he said , There is no upper limit for Didi's investment in orange core optimization , We should try our best to win the first place in the market . It can be seen that orange heart is the most important component in Cheng Wei's heart .

Cheng Wei's statement , It seems that didi is concentrating on community group buying at present , Everything else can be put aside first . Is this really the case ? The answer, of course, is No . At least one more thing , Didi's investment is the same “ No upper limit ”, That's safety .

stay 12 month 2 On the ninth national traffic safety day , Drops announced 2020 Annual investment nearly 30 Hundred million yuan of special funds for safety , This is a 2019 I invested in this field 20 One hundred million yuan 1.5 times .


 Didi annual investment 30 Do safety   Again “ No upper limit ”

30 Billion yuan is not a small amount , And it is in 2019 year 20 On the basis of 100 million yuan, we will continue to increase , This shows that didi is still not lax in terms of safety . Although didi has made frequent moves in the field of community group buying this year , But the safety string is still tight .

Safety is no laughing matter , Once there is a security problem in the online car Hailing platform , The consequences are unimaginable , I have a deep understanding of it , So didi can't spend too much money on safety investment , Predictably enough , Didi's annual investment in security will still be a huge sum of money in the future .

From the user's perspective , Didi must also continue to pay attention to safety construction . This year, 11 month , Didi released a research report saying , More than 70% of women are most concerned about the platform security capability , More than 50% of women prefer to travel together at night .

The majority of users, especially female users , Undoubtedly, we attach great importance to the rule setting and safeguard measures of the platform in terms of security . This requires a long process of exploration and practice , In order to establish a set of security system as perfect as possible , This process is naturally accompanied by a steady stream of financial support .

Of course , Didi is not the only one who values safety , The safety awareness of other online car Hailing platforms has also been enhanced unprecedentedly in the past two years , The hitchhiker accident two years ago undoubtedly deepened the safety awareness of online car Hailing companies . And in the future , Security guarantee ability will also become one of the core competitiveness of online car Hailing platform , Didi plus is safe , It's also about fighting for the long-term development of the future .

In the whole company all in After security and a lot of investment , Didi has also sorted out the safety methodology , Find a feasible path for the occurrence of traffic safety drop , in other words , Didi's investment in safety is valuable .

On national traffic safety day , Didi disclosed for the first time 2020 Since then, Didi has been making a car appointment 、 dogcart 、 Free ride 、 Substitute driving 、 Traffic safety data of intelligent transportation and other businesses . data display ,2020 year 1 Month to 11 month , The accident rate of car Hailing accidents in didi network decreased year on year 35%.


 Didi annual investment 30 Do safety   Again “ No upper limit ”

among , The improvement of traffic safety of didi hitchhiker is more obvious . And 2018 Compared to ,2020 The number of cases of serious injury and above decreased in Didi 54.5%.

Although Didi's various businesses have been greatly improved in terms of traffic safety , But the accident rate and the number of cases just dropped , But not completely , There is still a lot of room for improvement , Didi still has a long way to go in terms of safety .

Didi can continuously expand its business line in the online car Hailing industry , It's fine too “ transboundary ” Community group purchase , But put in “ No upper limit ” It's not going to be a lot , Security will be one of them in the foreseeable future .


author : E-commerce newspaper Yunhe

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