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Haier is only strong in ice washing? This industry is also a global benchmark! The key is still low-key

2020-12-06 08:11:20 osc_ gwtkg2dc

writing | Zeng rang

source | Science and technology Xiang Ling said (xiangling0815)

2020 year , With the promotion of green buildings , Central air conditioning industry is also particularly eye-catching .

11 month 28 Japan , It was held in Qingdao “ All things are intelligent · Interconnection and symbiosis ” Intelligent manufacturing interactive Summit , Haier's low-key air industry has made breakthrough progress , The world's first Internet of things central air conditioning application standard was released on site , And open the Internet of things platform architecture and full scene air solutions .

Behind the muscles , It also brings the industry into a new round of change , Great opportunities .

The central air conditioning “ China's entry and exit ”, Become a new outlet of home appliance industry

actually , In the next few years, the demand for central air conditioning will be booming .

According to the data of Ovi cloud ,2019 The domestic hardcover penetration rate has reached 32%, Compared with the penetration rate of developed countries, there is at least double the space . With the existing hardbound houses in China 21% From the central air conditioning matching rate , Double the penetration rate of hardcover housing will directly drive the scale of hardcover market of central air conditioning to double .

And on the retail side , The central air conditioner has a large cooling capacity 、 The indoor unit is hidden 、 It has the advantages of less space and less space , Gradually get the favor of middle-class and above families ,“ New frontline ” The amount of central air conditioning in the city has reached 17%, Higher than other cities .

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in other words , With domestic “ Refined decoration ” And “ Consumption upgrading ” change 、 The middle class is growing , Central air conditioning market will grow rapidly , It will become a wind outlet in the home appliance industry .

China's central air conditioning has its own magic power , The competitive dimension has been upgraded

meanwhile , Haier 、 beauty 、 Chinese brands represented by Gree are also narrowing the technological gap with foreign brands , And it's about saving energy 、 Noise reduction and other industry pain points , Through the technology of magnetic levitation centrifuge and so on , The realization of the Japanese system 、 Catching up with American brands .2017 year ~2019 year , The scale of Maglev units increased year on year 123%、61.20%、43.7%, And at the airport 、 The hotel 、 Business construction and other fields are brilliant .

Among them , Haier central air conditioning performance outstanding , It is the first brand of Maglev centrifuge in China , And keep leading the technology all the time , Therefore, it has obtained the leading position in the magnetic levitation centrifuge market .

at present , On Haier Internet of things central air conditioning cloud platform , Connected users 300 ten thousand +, Access network device 170 ten thousand +, Processing data 1000TB+. In a new round of competition , Haier central air conditioning has already got the first hand .

Obvious industry trends , The Internet of things experience releases new momentum

that , Where will central air conditioning go in the Internet of things era ?

Now , The era of industrial Internet is coming , The central air conditioning industry under the Internet of things is already “ Experience is king ”, This is mainly reflected in the following three trends : Mass customization 、 The whole process is transparent 、 Whole ecological big data .

In short , Experience is king , User centered . While meeting the existing needs of users , The brand side also needs to create new needs for users . such as , Users can see the operation of the central air conditioner in real time on their mobile phones 、 energy consumption 、 Fault data , Central air conditioning is no longer just a product , It's a scene to connect the ecology .

From this point of view , Haier Internet of things central air conditioning through “ Hard technology ” And “ Soft technology ” Combination , The industry has been benchmarked , Empowering the whole industry , It also promotes the rapid landing of green buildings .

* The pictures in this article are all from the Internet

* This content is 【 Science and technology Xiang Ling said 】 original , unaccredited , No one can use... In any way , Including reprint 、 Excerpt 、 Copy or mirror .

【 End 】

Zeng rang

1 Titanium media 、 Product path 、 Everyone is a product manager and many other venture capital 、 Top 10 authors of science and technology website of the year ;

2 Judge of Huxiao Award ;

3 The writer :【 Mobile Internet + Business opportunities in the new normal 】 Best selling author ;

4《 China business daily 》《 Business community 》《 Business Review 》《 Sales and marketing 》 Wait for nearly ten newspapers 、 Magazine commentator ;

5 Titanium media 、36kr、 Tiger sniffing 、 Interface 、 Surging news and so on 80 Columnist ;

6“ Brain artist ”( Brain craftsman ) Concept proposer , Now it has evolved into “ We-Media ”, Become an industry ;

7 Tencent all media school honorary tutor 、 Communication consultant of many technology intelligence companies .

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