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The core competitiveness of byte beating: the front desk is the product, the middle stage is the technology, and the background is the culture

2020-12-06 04:30:22 The heart dies without regret

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  • speech / Li flat , Li Dasan, chief professor of Nottingham University, Ningbo , Tenured professor at Copenhagen Business School in Denmark
  • source : china stone e Insight
  • according to 2020 year 11 month 20 Li Ping, Professor of the 13th annual meeting of China human resource management 《 The ecosystem of the age of digital intelligence and ” Three stations ” framework 》 Topic speech arrangement



 The core competitiveness of byte skipping : The front desk is the product , China is technology , Backstage is culture

Hello everyone ! The theme of my speech is 《 The ecosystem of the age of digital intelligence and “ Three stations ” framework 》, I'd like to share with you about “ Three stations ”-- The front desk 、 Zhongtai 、 The main points of the background organization structure design . I put “ Three stations ” Architecture is defined as the existing form of future ecological organization .

The unity of division of labor and cooperation , It's an old topic , It hasn't been solved very well . From a political point of view , A mess will happen. , Die as soon as you receive it ; From a business point of view , How to balance the separation and collection of powers .

Now it's possible that this problem can be transformed through digital , Find a solution , And this solution , I'm proud to say , It is likely to be the first concept and theory of management science exported from China to the world .

One 、“ Three stations ” The background of the introduction of the framework

1. background of times .“ Three stations ” The emergence of architecture and VUCA( Changeable 、 Not sure 、 Complexity and fuzziness ) The background of the times is closely related to . We look at the evolution of the U.S. military “ Three stations ” The development of . During the second world war , American, Israeli / The Ministry is the unit ; During the Vietnam War , Yiying / A company is a unit ; During the war in Afghanistan , With the front line team + The rear aircraft carrier battle group is in the mode of operation . Huawei knows the U.S. military very well , So I put forward “ Let those who can hear the fire call for it ” That's why .

Our Chinese army is a guerrilla force + Regiment mode of operation , The guerrillas are the front desk , The regiment is Zhongtai , The combination of these two is the requirement for the future organization , Be agile , And stability ; It has to be effective , Be efficient again .

If you want to understand this pattern in depth , I recommend Stanley to you · McChrystal wrote 《 Empower 》 A book and a movie 《 Twelve warriors 》, It's about the war in Afghanistan , A small unit of the US military -- A major with a bunch of special forces , Solved the main problem of the war in Afghanistan . It's a true story , Through this movie , You can understand that when the U.S. Army is fighting , How the front desk and the middle desk match .

2. The support and drive of digital technology . The nature of digitization , It's through networking and intelligence , Finally reach the balance of division of labor and cooperation , The purpose of balance is to achieve value creation and value acquisition . Value creation here refers to creating value for customers , That is, from the perspective of customers , To understand what value can be brought to customers , It's not about what kind of value it brings to the enterprise ; Value acquisition refers to that enterprises obtain income through value creation .

All previous studies have focused on value acquisition , Like Porter's “ Bala ” Model , Competitive advantage and so on , It's all about assuming that the cake is this big , How to divide the cake , And forget about how to make the cake bigger . Make a big cake , It's about understanding customer needs , And customer demand is not static , It's dynamic , We should seize the needs of customers , Digitization is very important .

When it comes to digitization , My point is that we haven't been able to reach 4.0, Now at most 3.0. As we all know 1.0 It's water ,2.0 It's electricity ,3.0 It's a computer. , We can't do without computers now ,4.0 It's man-machine integration , It's that artificial intelligence and human intelligence are really integrated together . It's like the left brain and the right brain working at the same time , When thinking with two brains , So to really achieve 4.0, There's a long way to go .

3. Driving the business model . The driving force of the business model is mainly reflected in the Wannet , I don't really like the concept of the Internet of things , The Internet of things is connected to things , And not about people . The real Web , It means people to people 、 Things and things 、 The connection between people and things , So it should be called the Internet of ten thousand .

In Wanlian , Very important is the hardware , So I think the future of real enterprises is promising , Because they can produce a lot of the hardware that the Internet needs 、 sensor , To collect massive user data , This is the real big data .

The big data here is not the transaction data of double ten one , Trading data doesn't tell people what they really need , Where is the real pain , It can't help enterprises to do product iteration and innovation , So for enterprises , Limited role .

The data that is really valuable to the enterprise is usage data , For example, you buy a car , There's a sensor in the seat , If you have a problem with your lumbar spine , Through sensors , The seat can identify , And realize automatic adjustment . Each chair collects data based on the user's situation , A lot of data , You can iterate on the seat continuously . For enterprises , These data are the most important .

so to speak “ Three stations ” Architecture is from the organization 、 Technology and business model to achieve three-dimensional drive , Finally Digital 、 Networking and intelligence .


 The core competitiveness of byte skipping : The front desk is the product , China is technology , Backstage is culture

Two 、“ Three stations ” Evolution of Architecture

“ Three stations ” Architecture mainly solves the problem of asymmetric capability . For example, the US military mode of operation is the front desk / The prototype of Zhongtai ; Finnish company acquired by Tencent Supercell It's the front desk of the enterprise / The model of midfield . These patterns gave Ali 、 Jingdong and Huawei inspired , Become “ Three stations ” The prototype of .

Speaking of Ali , I think there are two Ali . One is old Ali , Including Tmall 、 TaoBao 、 Juhuasuan 、 Rookies and so on . The other is new Ali , Including the ant gold suit 、 Alibaba cloud . New Ali is a high-tech enterprise , Old Ali is an e-commerce enterprise , They're not a concept .

Huawei can be one of the benchmarking references for traditional enterprises , Although Huawei did not explicitly mention “ Three stations ”, But its approach is basically based on “ Three stations ” Architecture to do . Huawei's iron triangle , The front desk is a heavy brigade , Backstage are various joint committees .

Small business “ Three stations ” The architecture is represented by handu Yishe , The group of three is the front desk , There's a middle ground , There's no clear backstage . This is a huge problem faced by small and medium-sized enterprises .

Sometimes I talk to businesses , They would say backstage, too , It's the boss , There's a big missing . There are four things to do backstage : Strategic planning 、 Basic research and development 、 The cultivation of brand market 、 Culture and leadership , These are long-term , Things that don't see performance right now , These should be the chairman of the board 、CEO It's done . Middle stage by COO And vice presidents of various functions , The front desk is self-organized , No need to get rid of it. , For example, Haidilao's waiter 、 Bakeries or R & D teams , The project is their front desk .

3、 ... and 、 Byte hopping “ Three stations ” framework

Take byte jitter for example . I like this sentence of byte skipping very much : The core competitiveness of byte skipping is the product , But behind the product is the technology system , And behind the technology system is the team and culture . What customers see directly is the product , It's the front desk ; The technical system is supported behind , It can be said to be a platform or a middle ground , It's an infrastructure ; Culture is backstage . The team is at the front desk 、 There's both midfield and backstage .

Compare it with ALI , We can see that The foreground of byte skipping is product , Its products are all digital from beginning to end 、 Integrated and integrated , There is no physical object in it . All products have two things in common : Pure word and customized recommendation , This means that it has inherent advantages , Other companies can't compete with it .

Byte hopping midrange is to transform the technical capability of an enterprise into the infrastructure of an enterprise , Form the internal ecology of the enterprise , It's a broad 、 Open network system , Similar to nature , It's different , Because it has a strong infrastructure , This infrastructure is not a trading platform , It's technology . If we use the analogy of nature , These technologies are like black earth , Or the phoenix tree that can bring Golden Phoenix . So I don't think trading platforms are the most important in Ecology , The most important thing is infrastructure .

For technology companies , Providing a technology platform is the most important , Like apple system 、 Android system 、5G, These are technology platforms , It's all in the middle of Taiwan , Or infrastructure . There are a lot of things that can grow out of this infrastructure APP, Even unlimited growth can be achieved .

The background of byte beating is culture . Its culture is that information can flow freely , Through digital and AI analysis , To ensure that any opportunity can be seized . Inside the company is situational 、 Empowering , Not controlled , So people don't match their positions , There is no such thing as this or that .

There is such a high-tech company in the United States GORE, Only three people have positions , None of the other 120000 people have any positions , Anyone can say he is commander in chief , All organizations are self-organizing , Very ahead of time , It's worth studying .

Four 、 Design “ Three stations ” The initial idea of the architecture

If we use the human body as a metaphor “ Three stations ”, Backstage is the brain , Midfield is the trunk , The front desk is limbs . In the past, enterprises had big brains , Later, the enterprise is big belly , Nowadays, enterprises should have a smaller head , The stomach needs to be smaller . The front desk used to have the lowest level of education , The lowest level , Least valued , But now the front desk , If it's understood as a special forces unit , The people are first class 、 Super class 、 The best , The limbs are not weaker than the trunk .

Midrange is matrix , It didn't break the old bureaucracy . Recently, hammer is in 《 Harvard Business Review 》 The article says : Bureaucracy 、 Bureaucracy is dead , I don't agree with . I think backstage 、 The front desk doesn't need bureaucracy , But what central needs is . Midfield is matrix in at least two or three ways , One is the regional platform , Plus the business unit, Zhongtai , Form the front midfield , It's equivalent to our five World War Zone . Houzhongtai is a branch of the army , The theater is close to the front desk , It's better for the functional departments to integrate into the front middle stage and the back middle stage , The services and arms also have functional departments , Regional media also have functional departments , The middle of the data is in the middle of the back and the middle of the front . So the four departments are divided into two parts , A front midfield , A backstage .

“ Three stations ” The overall characteristics of , Simply speaking , It's the front desk. It's a team , Elite soldiers fight ; Precision attack backstage , Central control resources , But the command of resources is at the front desk . The middle stage has a variable speed gear , Linkage front desk fast gear and backstage slow gear , Front middle desk to front desk , Back to back .

5、 ... and 、“ Three stations ” Architecture design steps

“ Three stations ” Architecture design can be divided into four steps . The first step is to design the front desk , Start with the front desk design , Then according to the needs of the front desk to design the middle stage , Then according to the needs of the middle stage and the front desk to design the backstage , The interface between before and after the final design , The interface is the interface , Interfaces should be unified , Keep it completely open .

In the design process , Attention should be paid to the integration of modular structure and unified structure . Modularity means that each module can operate independently , It doesn't have to be closely related to the system , It's loose , Coupled , It's the keyboard of a computer 、 mouse 、 The monitor and the system are not directly 、 A necessary connection . The innovation of display , It doesn't affect the whole system ; Mouse innovation , It doesn't affect the whole system , As long as the interface and standard are interlinked , Each individual module can be self-organized , Without affecting the overall system operation , Loose when it's time to loosen , When it's time to couple , It's about loose coupling , Instead of strong coupling . Strong coupling is to change into a , Everything else has to change , This is a very important discovery .

For example, we started reform and opening up , Deng Xiaoping cleverly made loose coupling , Four coastal cities were selected first , And it's the four cities that have the least impact on China's economy , And then it expanded to 14 cities . Shanghai didn't move until very late , Because it's so influential , Realize multi-point parallel trial and error .

Modules and modules are diverse , This is a “ Three stations ” The biggest difference between architecture enterprises and chain stores , All the stores in the chain store are the same , and “ Three stations ” Each module is customized , So the requirements for the Middle East are very high , It's totally different from the chain store's requirements for Zhongtai , In front of the shop, behind the factory “ Three stations ” It doesn't have to be .

Thank you. !

( Text arrangement / edit Xue Dongxia )

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china stone e Insight : By our country human resources management leader 、 Consulting pioneers 、《 Huawei Basic Law 》 Professor Peng Jianfeng is one of the drafters , Mr. Song Jinsong, a senior media person and corporate culture consultant, co founded , We strive to provide the most original 、 Ideological and practical management articles , It is China's top management think tank platform and the birthplace of original Chinese management ideas . authority 、 rational 、 Ruijian , Senior managers must read

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