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有赞美业推广员系统解决方案

2020-11-16 14:13:05 InfoQ

{"type":"doc","content":[{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"一、相关概念介绍"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"1.1 CPS概念简介"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"什么是 CPS,CPS 是以实际销售产品数量来换算广告刊登金额,根据每个订单\/每次交易来收费的方式。在美业的场景下,客户帮商家卖产品获得佣金。美业的推广员系统正好满足了商家做 CPS 营销的需求。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"1.2 美业推广员系统介绍"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有赞美业的商家目前的获客渠道较为常规、传统,商家亟需开拓新的获客方式,提升门店的到客量。利用美业推广员系统,商家可将员工、顾客、合作方等人群发展成自己的推广员,推广员利用自己的社交关系,帮助商家推广网店中的商品。客户根据推广员的推广商品进行下单,给商家带来大量订单,推广成功后,推广员获得一定额度的佣金提成。有赞美业推广员系统产生的订单占整个营销订单的50%以上。但是其中有几个问题,可能让商家和推广员之间产生利益纠纷,且看有赞美业是如何通过合理的设计解决它的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"1.3 问题描述"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"推广员推广商品,当客户通过推广员的推广下单后,推广员何时看到推广佣金,何时能拿到推广佣金;延迟消费类商品的佣金如何计算以及何时发放。"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"推广订单产生后,如何根据需求灵活进行结算。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"接下来,笔者会针对以上两个问题,给出适合有赞美业业务的解决方案。首先,先看下业务模型。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"二、业务模型"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/74\/48\/7483c7a57723992e3df1728636327e48.png","alt":null,"title":null,"style":null,"href":null,"fromPaste":true,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"上图是有赞美业推广员系统的业务模型。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"推广员、推广员分组、推广商品、推广订单和绑定关系几部分组成有赞美业推广员系统;"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"会员、交易、商品、店铺和财务是支撑推广员系统的底层业务模块。"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"了解了业务模型后,即可针对以上提出的问题,设计合理的解决方案来解决这些问题。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"三、解决方案"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}

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