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拼多多版滴滴,花小猪还能“香”多久?

2020-11-10 11:03:18 InfoQ

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"定位年轻人市场的打车产品花小猪,其最大竞争力是价格“实惠”,也就是便宜。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"背靠滴滴大树,花小猪是幸运的,有成熟的技术体系支撑,可以避免许多坑,但作为一个新的网约车品牌,它依然游走在合规边缘,面临着行业内一些尚未解决的冲突和矛盾。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"熟悉的套路:补贴和社交裂变"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"来自天南地北的车主们,每天在花小猪司机群里热烈讨论着今天有没有奖励,跑了哪些地方,赚了多少钱。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"所谓奖励,可以理解成平台给司机的“补贴”。要是没有奖励,司机出车的动力就大大降低。这些奖励的名目多样:主场早高峰冲单奖、郊县早高峰冲单奖、主城全天冲单奖甚至还有幸运奖。司机们只要在某个时间段内完成一定的单量,就可以拿到相应的奖励。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但奖励并不是每天都有,金额也在变少,远没有几个月前刚开始推广那会多。这也很容易理解,毕竟滴滴和Uber在启动用户的初期阶段,都会通过投入大额补贴来吸引用户,当平台用户积累起来后,补贴力度自然会减小。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"乘客方面也如此,因为更便宜所以选择花小猪,官方表示花小猪的乘客侧价格会比滴滴便宜10%至15%。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}

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