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Can public IP address and SSL certificate improve SEO?

2020-11-09 22:19:13 Gworg

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Do you know what factors can help web pages rank higher , Or rather, in the first place SERP You can see them on ? In the face of 100 m Google Results after the experiment ,Gworg Come to the conclusion , There are two factors - special IP Address ( Page or site speed ) and SSL certificate (HTTPS).

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Public network IP Address

Web There are two kinds of hosting in the industry IP Address , Sharing IP Address and public network IP Address . In sharing , There are multiple sites that share the same address , The managed server determines the entered URL Which website to request . For dedicated websites , The website has its own IP Address , under these circumstances , Type in the website's URL or IP An address takes a website to the same site .

Use the public network IP What are the benefits of address ?

  • For websites that attract a lot of traffic , Public network IP Address is the best choice . Shared IP The address will also be used by thousands of other websites , This will lead to server crashes and website downtime , So that visitors can't access your website , And damage your SEO.
  • Now? , You have to understand that special IP Address will not directly improve your SEO, But it will increase the loading speed of the website , This is a SEO Key criteria for . therefore , special IP Address will indirectly affect... In a positive way [ Search engine optimization ], To help you improve your ranking .

SSL certificate

A website with an online business that collects personal information from customers must have SSL certificate . The certificate is a security token , Used to protect users in Web Upload and broadcast private information . however , Even using SSL certificate , Also need public network IP Address !

Use SSL What are the benefits of a certificate ?

  • Google On 2011 year 4 month 1 Announced Wednesday , They will SSL Certificate crawler , Index and store data . Besides ,2014 year 8 month 6 Japan , It also announced , Since then, ,HTTPS Will be considered as a ranking factor in search engine results , therefore , This is a SSL The most important benefit of a certificate .
  • It's like the Internet IP The address is the same ,SSL Certificates also provide security for site owners and gain the trust of site visitors . It can protect your domain name and email from any form of phishing fraud and cloning . Besides , Use SSL The certificate encrypts all sensitive information collected from the user .
  • 29% 's customers will check the green bar or lock icon before providing personal information . This green bar or lock icon has SSL certificate , Can increase trust and increase sales and conversion .

therefore , To improve the website's Search engine optimization effect And get Google The first page of search results , The best way is to have a fast public network hosting server and a SSL certificate , To ensure the security of user information .

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