Do you know what factors can help web pages rank higher , Or rather, in the first place SERP You can see them on ？ In the face of 100 m Google Results after the experiment ,Gworg Come to the conclusion , There are two factors - special IP Address （ Page or site speed ） and SSL certificate （HTTPS）.
Apply for the public network IP Address ：https://gworg.taobao.com/
Public network IP Address SSL certificate ：https://www.gworg.com/Safety-...
Public network IP Address
Web There are two kinds of hosting in the industry IP Address , Sharing IP Address and public network IP Address . In sharing , There are multiple sites that share the same address , The managed server determines the entered URL Which website to request . For dedicated websites , The website has its own IP Address , under these circumstances , Type in the website's URL or IP An address takes a website to the same site .
Use the public network IP What are the benefits of address ？
- For websites that attract a lot of traffic , Public network IP Address is the best choice . Shared IP The address will also be used by thousands of other websites , This will lead to server crashes and website downtime , So that visitors can't access your website , And damage your SEO.
- Now? , You have to understand that special IP Address will not directly improve your SEO, But it will increase the loading speed of the website , This is a SEO Key criteria for . therefore , special IP Address will indirectly affect... In a positive way [ Search engine optimization ], To help you improve your ranking .
A website with an online business that collects personal information from customers must have SSL certificate . The certificate is a security token , Used to protect users in Web Upload and broadcast private information . however , Even using SSL certificate , Also need public network IP Address ！
Use SSL What are the benefits of a certificate ？
- Google On 2011 year 4 month 1 Announced Wednesday , They will SSL Certificate crawler , Index and store data . Besides ,2014 year 8 month 6 Japan , It also announced , Since then, ,HTTPS Will be considered as a ranking factor in search engine results , therefore , This is a SSL The most important benefit of a certificate .
- It's like the Internet IP The address is the same ,SSL Certificates also provide security for site owners and gain the trust of site visitors . It can protect your domain name and email from any form of phishing fraud and cloning . Besides , Use SSL The certificate encrypts all sensitive information collected from the user .
- 29％ 's customers will check the green bar or lock icon before providing personal information . This green bar or lock icon has SSL certificate , Can increase trust and increase sales and conversion .
therefore , To improve the website's Search engine optimization effect And get Google The first page of search results , The best way is to have a fast public network hosting server and a SSL certificate , To ensure the security of user information .