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How SSL certificate and public IP address affect SEO

2020-11-09 22:19:09 Gworg

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May affect online business SEO The two elements of are SSL Certificate and private IP Address . ad locum , Let's take a look at how these intertwined elements can help your business appear higher on the search engine ranking page .

Public network application IP certificate :https://gworg.taobao.com/
Public network IP Address SSL certificate :https://www.gworg.com/Safety-...

SSL certificate

Business needs SSL Certificate can be used for e-commerce and online collection of customer's personal information .SSL The certificate is used as a security token , Used to protect private information and customer information moving across the network .

Essentially ,SSL Certificates provide security and establish trust for customers . Passed SSL Authentication of the site in the user Web The browser's address bar has a green lock or green bar .

Website visitors and consumers learned today that , A green lock or green bar indicates that the company website they are using is secure , Its credit or debit card details will be secure , Sensitive information will be encrypted , And the site can be considered authentic . .

since 2014 Since then ,Google It is used in its ranking algorithm SSL Certificates and HTPPS. Putting these elements in place will help protect email and domain names from phishing scams , And they make sure to clone ( Even if it's not impossible ) The website is also very difficult .

In order to make the website have SSL certificate , It needs to have a dedicated IP Address or static IP Address , This leads to SEO Other improvements to .

special IP Address

Commercial websites use hosting companies to put them online , And usually don't pay attention to what's going to be used IP The type of address .IP The address can be dedicated IP Address or share IP Address .

Shared IP Addresses can be used to host multiple websites , All of these sites share the same IP Address . The hosting server is based on the input of URL Determine the site to display . Release only IP After the address , The site will have its own proprietary IP Address , And you can use it URL and IP Address to locate the site .

however , It's not exclusive IP The address itself can improve search engine rankings . in fact , Have exclusive use of IP Address means it can increase the loading speed of the website , because IP The address is not used to host many websites , It could be viewed by thousands of visitors .

The loading speed of the website is Google and Bing A factor in the evaluation of search engine algorithms . A dedicated IP Addresses will also reduce website downtime and the number of server crashes .

obviously ,SSL Certificate and private IP The address in SEO It works , At the same time for website visitors and consumers to provide enhanced performance and security .

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