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E-commerce / live broadcast! Double 11 to win Li Jiaqi depends on this piece!

2020-11-09 16:07:02 Wig planet

This year's 「 double 11」 Come earlier than usual , Plus the follow-up 「 double 12」,2020 The last quarter of the year became a lasting 「 The battle for e-commerce 」.

E-commerce businesses 、 How to bring the anchor in 「 double 11」「 double 12」 The track beat the competition , Except for commodities 、 Content 、 Outside communication , More importantly : Internal quick and effective reaction force .

For most e-businesses / The anchor said , rely on Excel Carry on the goods 、 members 、 Selection management , It's a helpless act : The domestic CRM Sales management systems are expensive and not easy to use , and Excel It can meet the needs of most e-commerce platforms .

Like head anchor Li Jiaqi , In the selection, we still use Excel Make a preview :

Over the past two years, live e-commerce has sprung up ,「 Barbarous growth 」 Behind it is the extreme mismatch between digital tools and e-commerce live broadcasting and other industries :Excel Weak support for Multimedia , There's little collaboration , On data, once the format is converted, it's very It's easy to make mistakes .

so to speak ,Excel With the existing SaaS The system simply can't cope with faster and faster 、 More and more frequent iteration of e-commerce operation mode .

and vika Vignette , As a support API Connected smart form of , Fully satisfy e-commerce / The needs of the anchor , Realization 「 Productivity 」 Double .

Just imagine , If there is a product , Can achieve at the same time :

1) Commodity information is stored in the cloud , Than Excel Easier to use editing interface , It's a database of goods , It's also about purchasing, selling and storing Automated databases

2) picture 、 Videos can be uploaded in batches , No need to adjust the size , And support the generation of Free drawing bed link

3) Member management system , No need to buy CRM Sales, etc SaaS System , You can connect with the sales system

4) A set of data , can Docking multiple e-commerce platforms

5) Support Internal online editing collaboration , Cross organizational data sharing

6) Put the product information 、 Membership data 、 supplier Data aggregation , Realize unified online management

7) Multi dimensional personalized view , One click Data Visualization , Greatly reduce data analysis work

……

Is it possible to achieve internal collaboration and commodity data 「 Lightness 」? Achieve faster iterations ?

that ,「 Li Jiaqi 」 We should use this view in the studio :

When he needs to solicit user opinions 、 When adjusting the time of goods , Can be modified directly , The team will update this data change synchronously , There's no need to repeat the record :

And for e-commerce / The anchor said , The multi view function of vignette table is enough to make 「 Selected products 」 Become a kind of visual enjoyment , But it looks better 、 More convenient selection management , It's just one of the application scenarios of the vignette table .

vika Vignette as a new generation of support API Connected smart form of , It can not only process multimedia data from multiple dimensions , Support cross platform at the same time 、 Collaboration across organizations , Team data collaboration and project management 「 Artifact 」, For e-commerce / The anchor said , It is mainly reflected in the following dimensions :

  • Commodity management
  • Member management
  • Project collaboration

1) Commodity management in multimedia view

Commodity information management , It is the basis of every e-commerce operation . Contrary to the convenient buying experience : Most e-businesses still use Excel Manage the commodity database .

This can make : There are many types of documents 、 There are many items 、 There are many versions , Once you leave the company computer , Synchronization is prone to problems .

Plus Excel Links to products 、 picture 、 Poor support in the form of video, etc —— stay Excel The adjustment of product picture size is the pain of every electricity supplier , Not to mention the high hidden cost of learning .

It's hard to imagine all this happening in the booming 「 E-commerce Carnival 」 Behind the event .

and vika Vignette It's going to end this Excel For e-commerce operation 、 Anchor's 「 Unilateral sanctions 」.

First , Vignette has and Excel Similar to the table editing experience , Very easy to get started .

meanwhile ,vika Vignette Have a lot more than Excel Of Multidimensional view transformation , Including photo albums 、 Kanban view, etc , Plus the upcoming calendar 、 Forms and other functions , Let's live 、 New product release scheduling is easy to visualize , To use 、 good-looking 、 And effort .

The essence of commodity management is to picture 、 Video management , Vignette's 「 The attachment 」 Viglie supports multimedia forms , Second kill traditional spreadsheet , Let the commodity materials in the process of management cooperation , Be crystal clear 、 Specific image .

choice 「 Annex viglie 」, You can place multiple product pictures 、 file 、 Video and other formats , Support batch upload at the same time , It can also be used as a commodity picture Free drawing bed Use .

Figure note : Support pictures 、 file 、 Video and other multimedia 「 Viglie 」

Using the wiggle table , Online retailers / The anchor operators seem to have 「 superhuman powers 」, It can be totally 「 Liberation of productive forces 」.

Don't believe it ?

Through the attributes of these vigiles , You will Get Why is a wiggle watch 「 Weapon of magic 」.

1、 Self increasing number : Automatic item code

You can set a list of product codes , At each new line , You can automatically add 、 Generate new code , There is no need for manual input , Avoid mistakes and omissions .

2、 Single and multiple : Category division

At the beginning of each product's filing , Using the wiggle table 「 The radio 」「 multi-select 」 function , Can be for its category 、 Channel, etc , It can also be for goods 「 Fabric composition 」「 Suitable for groups 」 Wait for the label .

Follow up according to different dimensions 「 Organize in groups 」 It is more convenient , One click visualization of data .

3、 Multiline text : Product introduction 、 A collection of selling points

You don't have to create a new one for each item Word file , Use... In the wiggle table 「 Multiline text 」 We can implement the product introduction 、 Selling point records .

And just type it once , Other vignettes ( Member management 、 Purchase, sale and stock management 、 Platform management 、 Selection management ) Just quote directly , Make collaboration and synchronization easy and convenient at the same time .

4、 Magic connection and magic quotation

Vignette 「 Magic quotes 」「 Magic connection 」 Support data cross table join , This means : A change in a place , Will be synchronized in all tables connected to it .

These two features reduce a lot of repetitive work , for example :

1、 Enter product information once , Multidimensional lattice table can refer to

2、 In the commodity list , Direct links to suppliers 、 Put in the media /MCN、 E-commerce platform and other information , The data is clearer

3、 When managing members , The product details can be quoted

4、 When making statistics , Member information can be referenced across tables 、 E-commerce channels, etc , Output analysis view with function formula

When product information needs to be updated 、 Upgrade time , Just modify it in the commodity information database , You can synchronize with members 、 Sales, etc. in the vignette table , Easy and convenient information synchronization .

5、 Function formula

about Excel The great God said , Weige table function formula play more exciting , It is not only reflected in the three-dimensional and distinct form of display :

It can also be linked to the commodity database 、 personnel 、 Get through the dealer information , Build exclusive e-commerce background system .

It can be used to count sales inventory 、 In and out , It can also be used to calculate the sales period and the sales volume proportion of different platforms , combination 「 Magic quotes 」 function , Can be realized 「 In and out 」「 Purchase, sale and deposit 」 Wait for the automation system backstage .

6、 member

It is suitable for member management and task allocation under different projects , Make the rights and responsibilities of the person in charge of each category more clear .

More exciting 「 Viglie 」 Can be entered in the browser vika.cn Log in to explore .

2) Low cost 、 Structured membership management

In the context of e-commerce use , With contact information 、 score 、 Multi line text and other dimensional grid can build their own set of Member management system .

Including buyers ID、 Mailing address 、 Purchase record 、 Consumption amount 、 Phone calls, credit ratings, etc .

utilize API The interface can also synchronously capture the evaluation information of purchased users , Count the number of purchases 、 Buy goods, etc , Build a more accurate membership database .(PS. In the future, SMS will also be launched )

To achieve all this , There's no need to buy at a high price CRM And the subsequent R & D investment —— Use vika Vignette , We can accurately build the membership system according to our own needs , It's well suited to the personality .

At the same time, the membership system can be 、 Commodity management 、 channel management 、 The information about suppliers is perfect , Let every product be traceable , Better assist customers in selling .

3) E-commerce teams break through the bottleneck of collaboration ,10 Half a year's revenue 900 ten thousand

vika A real enterprise user of the wiggle table , One member only 10 People's cross-border E-commerce Team , After using the vignette table, we can realize from 430 Wan to 900 Ten thousand Revenue doubled , Distance yourself from your competitors , First step into the fast growth lane of this category .

In the introduction of vika Before the vignette , At least... Every week 3 People in total 100 Multi working hours for goods in and out of the warehouse 、 Put it on the shelf , Per capita efficiency cannot be effectively improved , Revenue growth has hit a bottleneck .

By introducing vika Vignette , With opening up API function , Realize the warehouse out 、 shelves 、 Arrangement 、 Purchased All in one automation , establish Effective members CRM System .

Figure note : Customer real case sharing

At the same time, use the vignette table as a project collaboration , After establishing a complete and effective internal communication mechanism , Per capita efficiency has increased significantly , New product launch speed promote 90% above , The growth rate of revenue in half a year is gratifying .

Another real customer of wiggler is also very representative : both MCN, It's an e-commerce platform again , So there is A lot of hosts use scenarios .

Take the anchor selection as an example , Businesses only need to filter the data information of the product , Share with links 、 Set the form of authority to package and share the product information to the anchor , The anchor uses 「 Magic connection 」 function , Link product information directly to your own work platform , Make pre scheduling and special remarks .

The same day that the anchor broadcast , adopt 「 date 」 Wegley sifts through products , And use Kanban 、 Photo albums, etc , Let the product information display at a glance .

In project collaboration , Vignettes support 「 Thousands of people work together in real time 」, Multiple online editors don't make mistakes , a farewell Excel Form file sharing and transmission , It's easy, labor-saving and safe .

No need to download the client 、 No need to download files , Just log in with your browser 「vika.cn You can quickly go back to 「 Office 」—— This is it. 「 Digitization 」 The direction of .

meanwhile , Vignettes support internal organization 、 External cooperation and linkage , Many people share 、 Multi level authority settings and other functions , For the need for cross organizational 、 Cross platform businesses / The anchor said , worry 、 And effort , No need to carry a lot of Excel Or document .

There's no need to worry about data security .vika Vignette The team is from Kingsoft 、 Bytes to beat 、 tencent 、 Kingdee 、 Meizu and other top domestic technology companies , It has a self-developed technology engine . Recently, we have completed tens of millions of financing of several well-known venture capital , With strong financial support , Ensure data security and operation maintenance , Online retailers 、 The anchor with the goods can be safely used .

Wiggle table with low cost 、 Personalized 、 Strong collaboration and data management capabilities , And open API function , So that ordinary people can also build their own background system , Better and faster to adapt to the changing industry of e-commerce .

without doubt , Vignettes are e-commerce 、 The new generation of anchors 「 Digital productivity 」.

Vignette (vika.cn) In the limited time free public test ~

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