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SEO solution development, how to break away from the shadow of the bow?

2020-11-09 16:06:09 Batman it

If you are SEO Leaders at the executive level , Have you ever had this experience , Because I operate a large website , Pull a body , At some point in time , It's hard to make up your mind to make one SEO Solution , It's often the shadow of a bow and a snake , such as : When you modify certain website parameters , Always afraid of , Violate Baidu algorithm , Even worried about search engine rankings , The ability to fix mistakes , This seriously leads to the timeliness of our project promotion , And the rationality of the budget .

therefore , It requires us in our daily work and study , Constantly accumulating industry experience , Little by little , such as :

1. Content writing

① How to adapt a competitor's article ?

answer : We need to check the content layout of our competitors' articles , Page content element composition , such as :H1 label , Typography is wrong , Anchor text link , Use of pictures , Whether to add short video, etc .

② How to according to the user portrait , Develop a content strategy ?

answer : Determine the gender of the user population based on the user profile 、 Age 、 Education 、 Hobbies and other attributes , Develop the articles they need , Then improve the user stickiness of the website .

③ How to measure whether a content is repetitive ?

answer : The easiest way is , Will need to judge the article , Cut a little bit of it at random , Go to the search engine box and search , If the search results do not have a large segment of red, then there is no repetition .

2. External chain construction

① Why is it that the text of the outer chain anchor should not be too single ?

answer : Anchor text is single , It is more likely to be identified as over optimized by search engines , At the same time, it's just a chain of anchor text , The resource allocation of the website is also unreasonable , It's not going to bring a big boost to the rankings .

② adopt b2b Is the platform really effective ?

answer :b2b Platform to do the chain not only has the effect, but also because of its high weight 、 Highly relevant 、 Large real traffic and other characteristics , even to the extent that b2b The external chain of the website is better than that of most ordinary ones .

③ Whether the picture outside chain is advantageous to the page rank ?

answer : Image linking is often a neglected form of linking , And the picture chain is not taken seriously , When searching for pictures , We can click through the picture link to the designated website , This is the picture chain , The advantage is less competition , Better for ranking .

④ Whether plain text links are right for seo Effective ?

answer : Search engines have statistics for plain text links , So in theory , Plain text is also effective , It's just that the effect is smaller than the anchor text .

3. Page optimization

① We use multiple... On the site CMS System , Is it feasible? ?

answer : If cms There are not too many technical requirements on the system , Theoretically , We don't have strict requirements , A set of cms System , If you know the configuration of the relevant technology , It doesn't affect SEO Of .

② In the same content page , How many anchor text links can be used ?

answer : In the same page content , You can use multiple anchor text links , such as :3-4 individual , But you should not use the same anchor text link .

③ How to do website content distribution , advantageous to SEO?

answer : When it comes to content distribution , If you're based on search marketing , We suggest that you choose your own website , And then there's the hundred house , The second is the operation of some new media platform accounts .

4. Other questions

① You have to configure ssl Certificate ?

answer : So far , Every website should pay attention to the security of the page , therefore , If the technical conditions permit , We recommend that you use it HTTPS link .

② Baidu wanciba screen in the end has no use ?

answer : Wanciba screen software , To some extent, it can achieve the purpose of dominating the screen , A wide range of information was promoted , But in practice , We found this strategy , For brands , It's not particularly friendly .

③ Why do you say SEO Data monitoring , It's very important to optimize the whole station ?

answer :SEO monitor , It cleans up the current online state of the website , We have to be clear enough about our website status , In order to make a better development plan .

summary : The above has something to do with seo The problem is just one opinion , For reference only .

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