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As a user, you can't get rid of the portrait!

2020-11-09 10:50:07 InfoQ

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":" Reading guide "},{"type":"text","text":": Be a user , Can't wrap the picture ! Portraits can not only improve the perception of users , It can also be done through the landing enabling business . Today we talk about the application of user portrait in the user life cycle , This paper mainly introduces how user portrait drives product link optimization in e-commerce scenarios . Will be based on the user life cycle , Divide users and take corresponding measures ; The reverse order is used to introduce the user portrait in different stages of the user , How to locate in cognition 、 Channel optimization 、 Personalized service 、 Touch reach and play a role in revenue ."}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"01 Understand the two paths of the user "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"1. AARRR And RARRA"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/55\/02\/55fb7a39847bcebff690a22b87416702.png","alt":null,"title":null,"style":null,"href":null,"fromPaste":true,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" On the macro ,AARRR Model , Also known as pirate model , It is a common model in the industry , Can effectively promote business development and iteration , You can intervene in the behavior of the user in each life cycle ."}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/c0\/a7\/c06db2048e5fd6e2542f952d31e96da7.png","alt":null,"title":null,"style":null,"href":null,"fromPaste":true,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" On the micro , according to RARRA Model , Landing to the user side , And then we can locate from cognition 、 Channel optimization 、 Personalized service 、 Touch the five dimensions of reach and revenue to recognize the user's various stages 、 analysis 、 Digging and intervening . The following will be a case study of the above points ."}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"2. Touch the means "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/a4\/c8\/a48458cf704591yya397cc8bed9ff6c8.png","alt":null,"title":null,"style":null,"href":null,"fromPaste":true,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":" Channel optimization and new customer drainage can be performed before the user comes , After the user comes, it can recommend the user accurately 、 Exhibition , After the user comes and goes, he can buy and drain the user again , At each stage , Portraits can play an important role ."}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"3. Get through technology and business "}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/25\/e8\/25a002886b23691cb19485df328067e8.png","alt":null,"title":null,"style":null,"href":null,"fromPaste":true,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}

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