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Where is the new target market? What is the anchored product? |Ten questions 2021 Chinese enterprise service

2020-11-08 10:30:40 osc_6kj0kt57

Digital age , The software market is unpredictable , An innovative product and market tends to rise overnight .

The demand for digital applications is exploding , Cloud services have sprung up , New application scenarios emerge in endlessly 、 New products seem to follow one another overnight .

Think of it here. , There are many problems , What new products have changed from theory to real value tools ?

1、 new CRM

CRM It's not new , but CRM In the new era, it has encountered new challenges : User behavior and requirements have more refined analysis requirements , Only by accurately grasping the needs of users can we exercise effective marketing strategies ; Analysis of user behavior in the form of social interaction 、 Need insight , Increased the enterprise multi-channel customer contact point management requirements .

This led to the CEM The birth of the concept , Starting from the customer experience , Customer acquisition while improving customer experience , By understanding and measuring the customer's views , To better serve and retain customers , And then create differentiated services and products , Finally, enhance the competitive advantage .

And the domestic group CRM The veterans have a different way , Created SCRM The concept of , Compared with overseas mature EDM, However, the advertising opening rate of social channels in China is more than one order of magnitude higher , Completely reshaped the value chain of customer relationship management .

New ideas give CRM What kind of agitation has been brought in the river and lake ?

2、 Data center

Data center yesterday was like a new concept advocated by Ma Yun , It's already blooming today , Revolutionizing technology companies IT How the Department works .

As the enterprise's data management system , It is an independent department in the enterprise , The greatest value of existence is to support business data and provide computing services for various departments .

We can't get through the data of different systems ; There are too many repetitions in data processing ; The data is jumbled , Three big data processing that value cannot be explored “ A long time ago ”, Is the data center as comfortable as in advertising ?

3| Blockchain

2018 year , The digital currency mania is sweeping the world , Talking about blockchain , It must be a conversation around financial freedom . But under the noise , Ant financial has been actively deploying blockchain applications ,2020 year , Ant financial announced that its ant chain has exceeded 50 Three scenarios for application , It's about supply chain finance 、 Joint risk control 、 Asset management 、 finance lease 、 Blockchain contracts 、 Traceability Services 、 Electronic license 、 Bill circulation 、 Invoice flow 、 Blockchain copyright ……

Half a year passed , What new surprises have blockchain brought to the market ?

4| Identity cloud

In the first half of the year, in the battle against the epidemic , The identity cloud is beginning to shine . For the first time, technology companies have been mainstays in major national events , With the concerted efforts of the governments at all levels and the people all over the country , We got through this crisis at a very low cost , It also highlights the value of digital identity . Although it is only when the sea flows that a hero is born , But this epidemic , It also makes the world realize the inevitable trend and high value of digital intellectualization of government affairs and public utilities .

After the outbreak , Where is the identity cloud going ?

Knowledge map 、RPA、 Cloud native ……

There are more and more problems , And more and more interesting .

These questions are also insights 2021 China Enterprise Service annual meeting focuses on .11 month 19 Japan , With “ The new situation of digital intelligence in the double cycle era ” Insights for the theme 2021 China Enterprise Service annual meeting will be held in Beijing . We look forward to your coming with us , Looking back on the extraordinary 2020, Looking forward to the future of high quality development of enterprises .

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