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5g + Ar out of the circle, China Mobile Migu becomes the whole process strategic partner of the 33rd China Film Golden Rooster Award
2020-11-08 07:14:06 【osc_5rzx0ke2】
11 month 7 Japan , The first 33 The press conference of the Golden Rooster Award and the signing ceremony of strategic partners were held in Beijing . Press conference site , Golden Rooster Award Executive Committee signed strategic cooperation agreement with China Mobile Migu company , China Mobile Migu Company No 33 China Film Golden Rooster Award, the whole process of strategic partners 、 The only official designation is 5G Full scene technology platform （5G+AR Exclusive partner ）、 Video RBT only designated partner 、 Official online exhibition platform 、 Exclusive new film exhibition platform 、 Exclusive old film repair partner, etc .
It is reported that , This is the 2019 Years later, , Another deep cooperation between China Mobile Migu and Golden Rooster Baihua Film Festival . This year, , The first 33 The Golden Rooster Award for Chinese film was awarded by the Chinese Federation of literary and artistic circles 、 Co sponsored by China Film Association and Xiamen Municipal People's government , And in 2020 year 11 month 25 solstice 28 The sunset in Xiamen . Relying on China Mobile Migu 5G+AR Innovative play , Both sides will be committed to building the first 33 Immersive interactive experience of the whole scene of the Golden Rooster Award of China .
Depending on the 5G Technology empowerment , Migu creates cloud Golden Rooster Festival
The Golden Rooster Award for Chinese film was founded in 1981 year , It is the authority of Chinese mainland film industry. 、 Professional film awards . During this year's event , Besides, users can circle in Migu 、 Migu video and other mobile clients watch the Golden Rooster Award Opening Ceremony simultaneously 、 Award ceremony 、 The red carpet 、 Nominators honor major events such as conventions 5G+ Ultra-high resolution +VR Besides live broadcast , Created by China Mobile Migu “ Golden Rooster Festival on cloud ” Online interactive participation mode , It will also unlock for all network users 5G Time Film Festival new play .
“ Golden Rooster Festival on cloud ” Carried by China Mobile Migu Z Generation new national tide content community Migu circle APP On , It consists of five college districts , It can satisfy users in all aspects 、 play 、 pat 、 Shopping and so on ：“ Avenue of stars ” The application of Migu circle core chirp play , adopt 3D avatar Technology to build a star's virtual image , Users can interact with their favorite movie stars AR Creative co production ,“ zero ” Distance interaction ;“ Golden Rooster cinema ” in , Users can see the exclusive authorized film exhibition contents of this Golden Rooster Award and the contents of previous award-winning films , It is worth mentioning in particular that , As an exclusive partner of old film restoration , By Migu 4K Technology to complete the repair of HD old movies , It will also be shown again at the festival , For the audience to relive the classics ;“ Golden chicken shop ” Bring the Golden Rooster theme derivatives 、 Guochao Haowu, etc , As a strategic partner of Golden Rooster Award derivatives , Migu launched the Golden Rooster e-commerce cultural and Creative Festival , And buy me in the tide MALL Opened up “ Jinji cultural and creative market ” Prefecture , The event includes not only the official derivatives of Golden Rooster 、 Cooperative products 、 There are more high-quality cultural and creative goods and supporting live activities with goods , In the zone, users can feel the atmosphere of cultural life , Onekey get The same products of the festival ;“ Film Academy ” combination 5G+XR New technology , To build a platform for learning and communication between film loving users and excellent film people ;“ Golden Rooster Carnival ” Gathered the first-hand information of this golden rooster Festival 、 live broadcast , Let users stay at home “ Soak ” Enjoy the film festival .
Migu brings the Golden Rooster festival to the clouds , It meets the needs of the post epidemic era , It has also been realized. 5G Digital innovation and breakthrough of tuyere Film Festival , Using technology to give popular expression to film culture , It is conducive to enhancing the attention and identity of the young generation of China to Chinese films .
Break the circle based on Jinji culture , Migu leads “ New national tide ”
Technology empowers , Cultural innovation . Except for the rich “ Golden Rooster Festival on cloud ” Beyond the online experience , In the 33 The Executive Committee of the Golden Rooster Award of China film 、 Under the guidance of the Propaganda Department of Xiamen municipal Party committee , China Mobile Migu will also integrate cross-border resources , Launch a series of offline activities , Explore together “ National tide ” Cultural trends , Show the charm of Chinese culture .
As the only entity of China Mobile's digital content operation , Migu will join hands with the calligraphy and painting channel of CCTV “ Light, shadow, calligraphy and painting Museum China ” Calligraphy and painting theme day series activities , Invite contemporary painters and calligraphers 、 Museum painting and calligraphy experts 、 A famous film and television star , On artistic life , The activity includes forum of Golden Rooster and hundred flowers painting and calligraphy 、 Jinji Baihua calligraphy and painting masters brush Association 、 Chinese painting and calligraphy masters exhibition and other links , On the same day , It was held by Migu and China Museum Association “ Appreciation of paintings and calligraphy exhibitions in national museums “ Activities will also start synchronously ; Joint innovation with China Symphony development foundation , Exclusive customization with Suzhou Symphony Orchestra 《 Charm Beethoven 》 Special concert , Relying on Migu 5G+4K Ultra-high resolution +VR Technical advantages , To cinema production level , Using professional production and broadcasting capabilities , Bring immersive cinema live new live .
From film to painting and calligraphy , From movies to music , China Mobile Migu focuses on culture with Chinese characteristics , Let the traditional culture rise . stay 2020 China's cultural industry is now facing difficulties and challenges due to the epidemic situation , China Mobile Migu 5G The innovative application of technology has been put into practice , In order to meet people's daily material and cultural needs 、 To boost the development of China's cultural industry to provide solutions . Based on 5G Time content aggregator and producer positioning , Migu will also be held during the Golden Rooster Awards “2020 Migu camp enjoyment Conference ”, Released China Mobile Migu company 5G The overall ecological map and strategy under empowerment , And plan to invite industry partners to discuss 5G Content ecology and cooperation .
As the new media national team , China Mobile Migu is using “ Culture + Technology ” Innovation advantages , Actively explore 5G+AI/XR/4K Ultra high definition and other technologies have been launched , Practice corporate responsibility and mission , This time with 33 The second Golden Rooster Award of China Film , It will further deepen the heavyweight in the field of culture and entertainment IP Practice and innovation in operation , It is conducive to the development and inheritance of Chinese excellent film culture .
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