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The practice of the architecture of Internet public opinion system

2020-11-06 01:15:49 InfoQ

1. Business characteristics of public opinion analysis

1.1 It covers a wide range of sources

The data source of public opinion analysis covers almost all Internet public information , Such as common information websites and social media : xinhua 、 Tencent news 、 Baidu post bar 、 Forum 、 Sina weibo 、 WeChat 、 Blog, etc , In recent years, we media platform and short video streaming media applications have emerged : The little red book 、 Tiktok 、 Kwai, etc , People have more channels to voice , Everyone in the new era is we media , meanwhile , Foreign media is also the focus of many multinational corporations and government agencies , Overseas mainstream news websites such as the Wall Street Journal 、 The New York Times and social media like Facebook、Twitter, even to the extent that Tik Tok etc. , These public opinion positions are channels that need to be covered by public opinion analysis .

1.2 There are many industries in demand

The demand of public opinion analysis covers almost all industries , Internet age , Information spreads rapidly , Hot Internet events occur frequently , What enterprises fear most is the emergence of all kinds of bad public opinions , Endangering business operations , Damage brand image , Public opinion monitoring service is widely used in consumer goods 、 automobile 、 online finance 、 real estate 、 education 、 Catering and other industries , meanwhile , In the field of e-government , Public opinion monitoring services are also provided to government agencies at all levels , Provide first-time public opinion information , Public opinion involves all aspects of our lives , Public opinion monitoring and management , The core is big data analysis and value mining of public information on the Internet around us .

1.3 High social value

Public opinion analysis service can provide multi-dimensional information mining and high value-added insight analysis for target customers , It has great corporate and social value :

Negative information mining : Negative information discovery , It is the core value of public opinion monitoring , If you can't find negative information timely and accurately , It causes negative public opinion to ferment , May bring irreparable loss to the enterprise , It brings serious questions about the credibility of the government .

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